5 things to know
Here’s your quick morning update on news in the sign industry:
1. Toronto-based software provider Dot2Dot Communications and exhibitry fabricator Tag in Mississauga, Ont., have integrated digital signage in a new ‘mobile showroom’ for Ottawa-based Nortec Humidity.
2. Astral Out of Home recently launched its seventh annual Carte Blanche for Creatives contest, inviting Canadian advertising agencies to design concepts for OOH media. The deadline for entries is April 12.
3. With so many new digital signage technologies promising to improve the viewer experience, it is important to break through the hype and consider how they can actually be used by organizations and what benefits they will deliver.
4. Volunteer-run advocacy group Toronto Pflag has rolled out an interactive advertising campaign in the city’s middle and secondary schools, featuring posters that reveal hidden messages of inclusivity at the flash of a smartphone camera.
5. Several Canadian companies were among the independently judged winners of the Digital Signage Expo’s (DSE’s) 12th annual Apex Awards, as announced last month in Las Vegas, Nev.
