ExpoNation, which produces the annual Digital Signage Expo (DSE) international trade show and educational conference, has named Craig Henderson its newest exhibitor sales manager for DSE 2014.

Henderson was previously general manager (GM) for advertising sales and online initiatives for DSE and its Digital Signage Connection website. In addition to being affiliated with ExpoNation since its inception, he has more than 20 years’ experience in business-to-business (B2B) sales and customer relations.

“We are excited to announce Craig’s appointment to DSE’s exhibitor sales staff because he has done a super job of building our web advertising business,” says Chris Gibbs, president and chief operating officer (COO) of ExpoNation. “The relationships he has developed put him in a great position to keep advancing DSE’s growth.”

The 11^th DSE will take place at the Sands Expo & Convention Center in Las Vegas, Nev., on February 11 to 13, 2014.