OOH ads go beyond the usual scope

January 10, 2014

Montreal-based Zoom Media Canada has partnered with Procter and Gamble (P&G) and Starcom MediaVest Group to promote P&G’s Scope brand with ‘sampling stations’ throughout Zoom’s out-of-home (OOH) advertising network.

Throughout the holiday season and into the new year, restaurant and bar customers encountered the stations next to restroom vanity mirrors. Going beyond Zoom’s typical posters, the stations featured Scope pumps and paper cups for sampling the product’s breath-freshening qualities.

“This campaign adds value for the consumer, encouraging them to try Scope in a very relevant environment,” says Ivana Costantini, senior account director for Zoom.

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OOH ads go beyond the usual scope

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