Here’s your quick morning update on news in the sign industry:

1. In a North American first, Google Canada has opened a large-scale ‘shop within a shop’ at Best Buy stores in four Canadian cities, featuring video walls that promote its hardware products, including mobile phones, virtual reality (VR) systems and media streaming devices.

2. The Ontario Heritage Trust has unveiled a provincial plaque at the Cornwall Armoury commemorating Colonel Darby Bergin, a celebrated physician, politician and military officer who lived from 1826 to 1896.

3. For the third year in a row, out-of-home (OOH) firm Pattison Outdoor Advertising has signed on as an official corporate sponsor of the Great Canadian Sales Competition (GCSC), which invites post-secondary students to share their passion for selling.

4. Digital textile printing is one of the most significant market opportunities for related supply sectors as it is seeing double-digit growth, according to the latest data from Smithers Pira, a market research, consulting and testing firm.

5. Canadian outdoor advertising firm Astral Out-of-Home has launched Momentum, a new service that allows digital out-of-home (DOOH) ad campaigns’ messages to be adapted based on real-time data and current events.