5 things to know

SM_5 things to know.inddHere’s your quick morning update on news in the sign industry:

1. Air Miles’ recent ‘Smiles 4 Miles’ campaign visited 57 locations in 22 Canadian cities, using transparent liquid crystal displays (LCDs) and infrared (IR) multi-touch frames to invite the public to exchange smiles for prizes.

2. Toronto-based Kramer Design Associates (KDA) has designed an integrated branding, wayfinding and signage program for Edmonton’s Ice District.

3. The sign industry’s transition from neon and fluorescent illumination to more energy-efficient LEDs is now enabling another evolution, as renewable energy sources—like solar and wind power—become more feasible for powering illuminated signs.

4. The Source, a Canadian electronics retailer, has opened a new ‘experiential’ prototype store at Toronto’s Yorkdale Shopping Centre, featuring a mix of digital signage and interactive merchandising displays.

5. Although the sign, display and wide-format printing market continues to grow, it is important to pay attention to major changes in the industry, as new strategies will be needed for further success.