5 things to know
Here’s your quick morning update on news in the sign industry:
1. Clear Channel Canada and Imagine Outdoor Advertising have entered a partnership to introduce eight new digital displays to high-traffic areas in Alberta, including five in Calgary and three in Edmonton.
2. The Specialty Graphic Imaging Association (SGIA) announced the winners in its 2016 Product of the Year Competition—spanning everything from inks and films to printers and finishing equipment—during its annual expo earlier this month in Las Vegas, Nev.
3. Pattison Outdoor has signed a new long-term contract with the city of Richmond, B.C., to continue managing OOH ads for its growing inventory of transit shelters and bus benches.
4. Mappedin, a startup founded by University of Waterloo students in 2011, develops touch-screen wayfinding kiosks that are now being used in nine of the 10 biggest malls across Canada.
5. OOH advertising outperforms other paid media in reaching consumers during their ‘path to purchase,’ according to a new study by TouchPoints Canada, achieving the highest rate for weekly exposure at 88 per cent.
