5 things to know
Here’s your quick morning update on news in the sign industry:
1. Throughout the 2016 Olympic Games, Canadian Tire deployed a custom digital signage system that allowed athletes at Canada Olympic House in Rio de Janeiro, Brazil, to interact with their families, friends and fans back home.
2. The Canadian Out-of-home Measurement Bureau (COMB), which publishes out-of-home (OOH) advertising market data, has announced several changes to its board, including the appointment of a new chair and three directors.
3. During a month-long residency in midtown Toronto this summer, street artist Phlegm rappelled off a 12-storey building at Yonge Street and St. Clair Avenue to paint a new eight-storey mural representing the revitalization of the area.
4. Vehicle wraps create brand awareness with repetitive exposure, but in the summer heat, the graphics may fade or peel, leading to a poor representation of the promoted business. It is important to ensure the proper care is taken.
5. Netflix’s advertising agency, MEC, recently commissioned Toronto artists to hand-paint three graffiti murals around the city to promote The Get Down, a new musical drama series set in New York, N.Y., in the 1970s.

