5 things to know
Here’s your quick morning update on news in the sign industry:
1. Burt’s Bees Canada, which sells natural health and beauty care products, recently commissioned street artist Nick Sweetman to paint a mural in Toronto’s Annex neighbourhood, featuring the city’s so-called ‘pollinator-in-chief,’ the green sweat bee.
2. Last month, Canadian clothing retailer Mark’s won bronze in the creative data category of the Cannes Lions awards for its digital poster and billboard campaign, ‘The Colder It Gets,’ which displayed promotions based on real-time winter weather data.
3. The Specialty Graphic Image Association (SGIA) is currently accepting entries for its 2016 Golden Image Competition. The winners will be announced in September at the SGIA Expo in Las Vegas, Nev.
4. The out-of-home (OOH) advertising industry is experiencing trends of growth in both revenue and influence on consumers, according to new research shared by the Out-of-Home Marketing Association of Canada (OMAC).
5. Real estate developer Daniels has invested in Watchfire Signs’ outdoor digital signage technology to create an evolving public-art piece for its new HighPark Condominiums project in Toronto.

