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Instructional

Digital Signage: Accurately measuring ROI

Before organizations dedicate funds to the design, rollout and maintenance of digital signage networks, it is very important for them to understand how to accurately measure their return on investment (ROI).
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Challenges

Wide-format Printing: Capturing new opportunities

Today’s wide-format digital print service providers (PSPs) have an increased number of opportunities to broaden their offerings and increase revenue. To do so, however, they must contend with an increasingly crowded marketplace and fierce competition.
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IN THE NEWS
NEWS

Here’s your weekly roundup of news from the sign industry: 1. The Specialty Graphic Imaging Association (SGIA) has issued its annual call for entries for the Golden Image Competition, which recognizes its members’ best work in a wide variety of categories, from banners and garments to ceramics and embroidery. 2. Montreal Neon Signs is celebrating its...

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