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Digital signage: The art and science of visual communications

When one hears the term ‘digital signage,’ the first thing that comes to mind is the technology—or, more specifically, the hardware—behind such mainstream applications as menu boards and video walls. Technology, however, is just the means to an experience; it is not an experience in itself.
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Modular structures for outdoor displays

The most important goal when designing trade show booths, pop-up stores and product ‘activation’ events is to capture attention and attract walk-up visitors. Marketers spend months and dedicate significant budgets to planning these display structures. One trend that is assisting their efforts is the availability of versatile, outdoor-durable modular structures.
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Sign Media Canada brings you this week's latest news from the sign industry.

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