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Challenges

OOH Advertising: Competing in a connected world

In 2016, online media accounted for 47 per cent of all Canadian advertising revenues. Most other paid media have experienced a decline in their ad revenues due to the overall shift toward online spending. One notable exception, however, is out-of-home (OOH) advertising, which has continued to experience at least modest growth year-over-year.
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Instructional

Wide-format Printing: Selecting fabrics for backlit graphics

Many print service providers (PSPs) are working with fabrics today for backlit graphics, while others are still seeking to learn about and enter this high-growth market. Mainstream applications include trade-show booths, museum exhibits, point-of-purchase (POP) retail displays, interior decor, storefronts, etc.
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NEWS

Here’s your quick morning update on news in the sign industry for Friday, Feb. 16.

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