{"id":9508,"date":"2011-10-11T14:32:49","date_gmt":"2011-10-11T18:32:49","guid":{"rendered":"http:\/\/www.signmedia.ca\/?p=9508"},"modified":"2011-10-11T14:32:49","modified_gmt":"2011-10-11T18:32:49","slug":"ad-column-puts-its-signature-on-downtown-toronto","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/ad-column-puts-its-signature-on-downtown-toronto\/","title":{"rendered":"Ad column puts its signature on downtown Toronto"},"content":{"rendered":"<figure id=\"attachment_9509\" aria-describedby=\"caption-attachment-9509\" style=\"width: 237px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.signmedia.ca\/wp-content\/uploads\/2014\/02\/signature1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9509 \" src=\"http:\/\/www.signmedia.ca\/wp-content\/uploads\/2014\/02\/signature1-300x450.jpg\" alt=\"ASTRAL MEDIA INC. - Signature Column\" width=\"237\" height=\"356\" \/><\/a><figcaption id=\"caption-attachment-9509\" class=\"wp-caption-text\"><em>Photo courtesy Astral Out-of-Home<\/em><\/figcaption><\/figure>\n<p>Montreal-based Astral Out-of-Home has begun to deploy a new outdoor advertising sign format, the Signature Column, in downtown Toronto. The column design supports both ads and information for passersby.<\/p>\n<p>The initial network of Signature Columns will consist of 120 raised structures, each with two advertising faces illuminated by light-emitting diodes (LEDs), for a total of 240. They are being installed throughout the city\u2019s downtown core, with specific locations selected for their high capacity to reach both vehicular and pedestrian traffic with minimal site obstructions.<\/p>\n<p>\u201cThe Signature Column represents a new opportunity to reach a targeted segment in highly desirable areas,\u201d says Luc Sabbatini, president of Astral Out-of-Home. \u201cThe columns will be energy-efficient, highlight creative leadership and reinforce Toronto\u2019s reputation as a city of style.\u201d<\/p>\n<p>Toronto-based Kramer Design Associates (KDA) designed the frameless, vertically oriented 1.8 x 1.2-m (6 x 4-ft) structures. In addition to the two ad faces, one edge of the pillar displays maps and lists of local sites of interest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Montreal-based Astral Out-of-Home has begun to deploy a new outdoor advertising sign format, the Signature Column, in downtown Toronto. The column design supports both ads and information for passersby. The initial network of Signature Columns will consist of 120 raised structures, each with two advertising faces illuminated by light-emitting diodes (LEDs), for a total of&hellip; <a class=\"more-link\" href=\"https:\/\/www.signmedia.ca\/ad-column-puts-its-signature-on-downtown-toronto\/\">Continue reading <span class=\"screen-reader-text\">Ad column puts its signature on downtown Toronto<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,17,12,34,14],"tags":[],"class_list":["post-9508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-illuminated-signs","category-out-of-home-ooh-advertising","category-leds","category-posters","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad column puts its signature on downtown Toronto - Sign Media Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.signmedia.ca\/ad-column-puts-its-signature-on-downtown-toronto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad column puts its signature on downtown Toronto - Sign Media Canada\" \/>\n<meta property=\"og:description\" content=\"Montreal-based Astral Out-of-Home has begun to deploy a new outdoor advertising sign format, the Signature Column, in downtown Toronto. The column design supports both ads and information for passersby. The initial network of Signature Columns will consist of 120 raised structures, each with two advertising faces illuminated by light-emitting diodes (LEDs), for a total of&hellip; Continue reading Ad column puts its signature on downtown Toronto\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.signmedia.ca\/ad-column-puts-its-signature-on-downtown-toronto\/\" \/>\n<meta property=\"og:site_name\" content=\"Sign Media Canada\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-11T18:32:49+00:00\" \/>\n<meta name=\"author\" content=\"all\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"all\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/ad-column-puts-its-signature-on-downtown-toronto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/ad-column-puts-its-signature-on-downtown-toronto\\\/\"},\"author\":{\"name\":\"all\",\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/#\\\/schema\\\/person\\\/0eaf6c32fa84e6d6fba2a612b174fb0f\"},\"headline\":\"Ad column puts its signature on downtown Toronto\",\"datePublished\":\"2011-10-11T18:32:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/ad-column-puts-its-signature-on-downtown-toronto\\\/\"},\"wordCount\":179,\"image\":{\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/ad-column-puts-its-signature-on-downtown-toronto\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"News\",\"Illuminated Signs\",\"Out-of-Home (OOH) Advertising\",\"LEDs\",\"Posters\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/ad-column-puts-its-signature-on-downtown-toronto\\\/\",\"url\":\"https:\\\/\\\/www.signmedia.ca\\\/ad-column-puts-its-signature-on-downtown-toronto\\\/\",\"name\":\"Ad column puts its signature on downtown Toronto - 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