{"id":6802,"date":"2014-02-10T08:30:54","date_gmt":"2014-02-10T13:30:54","guid":{"rendered":"http:\/\/www.signmedia.ca\/?p=6802"},"modified":"2014-02-10T08:30:54","modified_gmt":"2014-02-10T13:30:54","slug":"a-fresh-look-for-window-graphics","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/a-fresh-look-for-window-graphics\/","title":{"rendered":"A fresh look for window graphics"},"content":{"rendered":"
\"Photos<\/a>
Photos by Che Kothari and Taiwo Bah, courtesy Arrivals.ca<\/em><\/figcaption><\/figure>\n

By Peter Saunders
\n<\/b>Translucent large-format graphics were recently applied to the windows of city councillors\u2019 offices at Toronto\u2019s City Hall, facing Nathan Phillips Square. These did not represent a new and unlikely out-of-home (OOH) advertising opportunity, but rather were installed in time for public celebrations on July 10, 2012, that marked the beginning of a three-year countdown to hosting the 2015 Pan American (Pan Am) Games.<\/p>\n

The printed graphics, depicting new Canadian citizens\u2019 eyes on a large scale, were among the first commissions of the Toronto 2015 Arts and Culture Advisory Council, which is seeking ways to better welcome and include newcomers before the Pan Am Games. Indeed, most of the people whose eyes were featured are from countries throughout the Americas\u2014including Jamaica, Colombia, Mexico, Venezuela and St. Lucia\u2014and the public art installation tied in with a special \u2018Arrivals\u2019 section in the Toronto Star<\/i> that featured their individual stories.<\/p>\n

\u201cThe idea started when I looked at the newspaper\u2019s births and deaths section,\u201d explains curator Devon Ostrom. \u201cIt was like a microcosm of Canadian demographics, but I felt we also needed to add an arrivals section. I pitched the concept to the Pan Am Games Organizing Committee and the graphics emerged from there.\u201d<\/p>\n

Thus was born \u2018Fresh Eyes,\u2019 the 2.5 x 100-m (8.2 x 328-ft) array of graphics\u2014featuring 13 pairs of eyes\u2014installed such that municipal officials could see through them. The project called for a different material than most window graphics, which are generally opaque.<\/p>\n

\u201cI went to Jeff Uzbalis, a sales and marketing representative for 3M Canada whom I\u2019d worked with before,\u201d says Ostrom, who has also curated murals and street art in the past. \u201cI wanted a film that would create a \u2018lightbox\u2019 effect in the evening, when illuminated from inside the offices. He suggested a material that could do exactly that.\u201d<\/p>\n

\"The<\/a>
The graphics were applied by Brandon and Jordan Blancher, certified as preferred installers by 3M Canada.<\/span><\/figcaption><\/figure>\n

\u201cThey needed a clear window film that could be applied and removed cleanly, for a short-term project with a relatively low budget,\u201d says Uzbalis. \u201cA typical perforated changeable film wouldn\u2019t do the job, because then only people outside could see the graphics, wherease the councillors and their staff inside would just see a mostly opaque backing. The film needed enough clarity and translucency for the images to be visible from both sides.\u201d<\/p>\n

In addition to selecting the right film, 3M helped Ostrom find professionals to produce and install the graphics. The company\u2019s preferred installers program led them to Brandon and Jordan Blancher, who regularly apply graphics printed by Unique Media Solutions in Whitby, Ont.<\/p>\n

\u201cThe client gave us everything we needed in the files and we produced the graphics with a solvent inkjet printer,\u201d says Kevin Cushnam, project manager at Unique Media. \u201cThen the Blanchers wet-installed them overnight. The material conformed nicely.\u201d<\/p>\n

\u201cUnique Media does a lot of printing for us at 3M, including graphics for our vehicle wrap workshops, and we\u2019ve never had any problems with the results,\u201d says Uzbalis.<\/p>\n

\"Curator<\/a>
Curator Devon Ostrom used a translucent film to provide a \u2018lightbox\u2019 effect in the evening and to ensure the graphics were equally visible from inside and outside City Hall.<\/span><\/figcaption><\/figure>\n

In this case, the more difficult work may have been the planning. Ostrom had to get written permission from all of the councillors and their staff before he could give the installation a go-ahead.<\/p>\n

\u201cHe had to navigate a lot of stakeholders and get the councillors on board,\u201d says Uzbalis. \u201cIt\u2019s not common for graphics to go up on City Hall, but the 2015 group is working closely with the city. It reminded me of an earlier kickoff event at Nathan Phillips Square to celebrate the 2010 Winter Olympic Games in Vancouver and Whistler, B.C.\u201d<\/p>\n

The public art installation was viewable from July 10 to 30, at which point the Blanchers were called upon again, to remove the graphics.<\/p>\n

With files from Arrivals.ca and 3M Canada. For more information, visit www.arrivals.ca<\/a> and www.3m.ca<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Translucent large-format graphics were recently applied to the windows of city councillors\u2019 offices at Toronto\u2019s City Hall, facing Nathan Phillips Square. These were installed in time for public celebrations on July 10, 2012, that marked the beginning of a three-year countdown to hosting the 2015 Pan American (Pan Am) Games.<\/p>\n","protected":false},"author":1,"featured_media":6807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,37,59,86],"tags":[],"class_list":["post-6802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-wide-format-printed-graphics","category-instructional","category-window-graphics","entry"],"acf":[],"yoast_head":"\nA fresh look for window graphics - Sign Media Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.signmedia.ca\/a-fresh-look-for-window-graphics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A fresh look for window graphics - Sign Media Canada\" \/>\n<meta property=\"og:description\" content=\"Translucent large-format graphics were recently applied to the windows of city councillors\u2019 offices at Toronto\u2019s City Hall, facing Nathan Phillips Square. 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