{"id":6180,"date":"2014-02-07T08:30:28","date_gmt":"2014-02-07T13:30:28","guid":{"rendered":"http:\/\/www.signmedia.ca\/?p=6180"},"modified":"2014-02-07T08:30:28","modified_gmt":"2014-02-07T13:30:28","slug":"letting-the-sun-shine-in","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/letting-the-sun-shine-in\/","title":{"rendered":"Letting the sun shine in"},"content":{"rendered":"
\"Photos<\/a>
Photos courtesy Optic Signs & Marketing<\/em><\/figcaption><\/figure>\n

By Megan Kranzler
\n <\/b>Based in Kelowna, B.C., Optic Signs & Marketing was established in 2010 and has now grown to encompass three full-time and two part-time staff. The company focuses primarily on large-format digital printing of graphics for vehicles, retailers, restaurants, offices and art spaces. The company has even produced graphics for hang gliders and paragliders.<\/p>\n

Last year, Optic was approached by Begrand Fast Design, one of Kelowna\u2019s leading interior design firms, to develop custom window graphics.<\/p>\n

\u201cThey contacted us after receiving a direct-mail piece that caught their attention,\u201d says C.J. Wilkins, Optic\u2019s president and CEO. \u201cIt featured a photo of two male construction workers from the back, sitting and eating lunch. One of them had a \u2018plumber\u2019s crack\u2019 showing and the other was wearing a thong. The caption was, \u2018We help your customers see you. But not like this.\u2019 We got a lot of attention from that bold campaign!\u201d<\/p>\n

Specifically, Begrand Fast wanted new graphics applied to its office windows\u2014not only to provide a fresh appearance, but also for several practical purposes.<\/p>\n

\"The<\/a>
The design was too complicated to be cut from vinyl, so instead it was inkjet-printed with durable aqueous inks onto clear film.<\/span><\/figcaption><\/figure>\n

\u201cThey were also trying to increase the amount of perceived space in their office, while retaining some privacy, as it is located at ground level on a busy street,\u201d says Wilkins. \u201cFurther, they wanted to keep the space bright and clean and not lose significant amounts of natural light. We spent some time printing various samples and using different combinations of vinyl, until we hit the exact look they were trying to achieve. They were great to work with and bounce new ideas off of.\u201d<\/p>\n

Adjusting to conditions
\n <\/b>Using Begrand Fast\u2019s finalized concept, Optic developed a double-layer printed window film that would change its appearance depending on the indoor and outdoor lighting conditions. They used both clear and white cut vinyl to achieve this effect, printing with \u2018latex\u2019 durable aqueous inks.<\/p>\n

\u201cThe design was far too complex to use cut vinyl alone,\u201d says Wilkins. \u201cWe printed on the clear film and then laminated the white film to it. The result was a graphic that allows some light transmission, looks bright, modern and crisp in the daytime when viewed from outside and then looks warm and inviting during the evening hours. Our customer was thrilled!\u201d<\/p>\n

The film was installed on the inner surface of the windows, as the area sees a high level of pedestrian traffic, posing the risk of vandalism.<\/p>\n

\u201cThe project took one day for production and one afternoon for installation,\u201d says Wilkins. \u201cNow it has been up for about a year and is still looking great.\u201d<\/p>\n

During that time, the window graphics have also helped land new work for Optic.<\/p>\n

\u201cWith Begrand Fast being an interior design company, they now refer their customers to us for various projects,\u201d Wilkins explains. \u201cWe work together to wow their customers!\u201d<\/p>\n

\"At<\/a>
At night, the window graphics are illuminated from inside, for a warmer appearance than during the day.<\/span><\/figcaption><\/figure>\n

Investing in the environment
\n <\/b>Earlier this year, Optic won the Kelowna Chamber of Commerce\u2019s Green Innovator of the Year Award, recognizing its efforts\u2014including latex printing\u2014to reduce the impact of its operations on the natural environment.<\/p>\n

\u201cThe judging committee noted we were willing to purchase a latex printer when the technology was still considered a very risky investment,\u201d Wilkins says. \u201cWe are trying to make the business as clean as we can. Customers often comment, when entering our facility, the air does not smell like any other sign shop they have been in. Further, we recycle as much material as possible, are sponsors of the BC Sustainable Energy Association (BCSEA) and are working toward being certified carbon-neutral by Vancouver-based Climate Smart.\u201d<\/p>\n

Megan Kranzler is graphic design co-ordinator for Oracal, which manufactures<\/i> calendered pressure-sensitive films for signage, vehicle graphics and related applications. For more information, visit www.oracal.com<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Based in Kelowna, B.C., Optic Signs & Marketing was established in 2010 and has now grown to encompass three full-time and two part-time staff. 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