{"id":51021,"date":"2026-03-10T10:00:47","date_gmt":"2026-03-10T14:00:47","guid":{"rendered":"https:\/\/www.signmedia.ca\/?p=51021"},"modified":"2026-03-04T11:38:53","modified_gmt":"2026-03-04T16:38:53","slug":"a-skyline-statement-in-the-heart-of-ottawa","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/a-skyline-statement-in-the-heart-of-ottawa\/","title":{"rendered":"A skyline statement in the heart of Ottawa"},"content":{"rendered":"<figure id=\"attachment_51022\" aria-describedby=\"caption-attachment-51022\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-51022\" src=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois1-1024x593.jpg\" alt=\"Various shots in a collage of the helicopter carrying the sign to the top of the building. \" width=\"750\" height=\"434\" srcset=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois1-1024x593.jpg 1024w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois1-300x174.jpg 300w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois1-768x444.jpg 768w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois1-1536x889.jpg 1536w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois1-1568x907.jpg 1568w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois1.jpg 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption id=\"caption-attachment-51022\" class=\"wp-caption-text\">Douville Moffet and Associates approached Posimage to develop and install three series of eight-foot-high illuminated channel letters, perched at 111.8 m (367 ft) above ground level. <em>Photos courtesy Posimage<\/em><\/figcaption><\/figure>\n<p>When Douville Moffet and Associates (DMA) set out to construct a 36-storey architectural landmark in downtown Ottawa, Ont., they envisioned a bold illuminated identity that would define the building from every angle. Their subsidiary, S.E.C. Luxo Inc., turned to long-time partner Posimage, entrusting them with one of the most ambitious signage installations the company has ever undertaken.<\/p>\n<h2><strong>A partnership built on trust<\/strong><\/h2>\n<p>DMA\u2019s relationship with Posimage spans many years and many companies. The bond between Fran\u00e7ois and Pierre Moffet and Posimage\u2019s senior project manager, Andr\u00e9 Fortin\u2014who brings more than 25 years of experience\u2014made the decision effortless: Posimage would lead the project from concept to completion.<\/p>\n<h2><strong>From vision to contract<\/strong><\/h2>\n<p>In June 2023, DMA approached Posimage with the request: develop and install three series of eight-foot-high illuminated channel letters, perched an astounding 111.8 m (367 ft) above ground level. The signage would become the defining crown of the new LUXO tower. A second phase\u2014featuring a pylon and additional ground-level channel letters\u2014is scheduled for 2026.<\/p>\n<h2><strong>Project timeline<\/strong><\/h2>\n<p>Phase one began in June 2023 and culminated on April 15, 2025, after nearly two years of rigorous planning, engineering, fabrication, and high-altitude installation.<\/p>\n<figure id=\"attachment_51023\" aria-describedby=\"caption-attachment-51023\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-51023\" src=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois2-1024x963.jpg\" alt=\"A collage of the sign in the day and illuminated at night, along with the team behind the project. \" width=\"750\" height=\"705\" srcset=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois2-1024x963.jpg 1024w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois2-300x282.jpg 300w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois2-768x722.jpg 768w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois2-1536x1444.jpg 1536w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois2-1568x1474.jpg 1568w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/MG_Charlebois2.jpg 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption id=\"caption-attachment-51023\" class=\"wp-caption-text\">] The LUXO signage installation is a testament to high-level planning, engineering expertise, and trusted partnership.<\/figcaption><\/figure>\n<h2><strong>Scope of work<\/strong><\/h2>\n<p>Posimage\u2019s responsibilities encompassed the entire end-to-end process:<\/p>\n<ul>\n<li>Developing and correcting shop drawings based on architectural plans<\/li>\n<li>Securing client approvals<\/li>\n<li>Obtaining engineering stamps<\/li>\n<li>Managing city permits and site coordination<\/li>\n<li>Fabricating all signage<\/li>\n<li>Conducting the final installation atop the high-rise tower<\/li>\n<\/ul>\n<h2><strong>Design and fabrication<\/strong><\/h2>\n<p>Allanson provided the LED population, DMA supplied a vector logo and architectural layouts, and Posimage\u2019s technical and graphic design teams engineered every detail: lighting specifications, structural supports, electrical integration, and material selection.<\/p>\n<p>All signage was fabricated from aluminum with either Lexan or acrylic faces, depending on scale.<\/p>\n<ul>\n<li><strong> Top-of-building letters:<\/strong> Lexan faces, hand-built for durability and wind load<\/li>\n<li><strong>Ground-level letters (future phase):<\/strong> Acrylic faces<\/li>\n<li><strong> Civic numbers:<\/strong> 1-inch-thick acrylic, CNC-cut<\/li>\n<li><strong> Lighting:<\/strong> Allanson\u2019s high-performance white LEDs and power supplies<\/li>\n<\/ul>\n<p>The larger channel letters were fully handcrafted, while smaller components were precision-produced using an Accu-Bend machine.<\/p>\n<figure id=\"attachment_51024\" aria-describedby=\"caption-attachment-51024\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/Fig6_345A1885-ONLINE.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-51024\" src=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/Fig6_345A1885-ONLINE-1024x512.jpg\" alt=\"The team with their backs facing the camera looking at the sign from the ground level. \" width=\"750\" height=\"375\" srcset=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/Fig6_345A1885-ONLINE-1024x512.jpg 1024w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/Fig6_345A1885-ONLINE-300x150.jpg 300w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/Fig6_345A1885-ONLINE-768x384.jpg 768w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/Fig6_345A1885-ONLINE-1536x768.jpg 1536w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/Fig6_345A1885-ONLINE-1568x784.jpg 1568w, https:\/\/www.signmedia.ca\/wp-content\/uploads\/2026\/03\/Fig6_345A1885-ONLINE.jpg 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption id=\"caption-attachment-51024\" class=\"wp-caption-text\">The larger channel letters were fully handcrafted, while smaller components were precision-produced using an Accu-Bend machine.<\/figcaption><\/figure>\n<h2><strong>A twist<\/strong><\/h2>\n<p>Originally, the tower was to be branded \u201cLUX.\u201d Midway into fabrication, however, confidentiality requirements forced a name change to \u201cLUXO\u201d\u2014adding the \u201cO\u201d for Ontario. This shift required a complete re-evaluation:<\/p>\n<ul>\n<li>New permits<\/li>\n<li>Revised supports<\/li>\n<li>Adjusted placements for all three rooftop signs<\/li>\n<li>Additional custom brackets<\/li>\n<\/ul>\n<p>The result: a complex redesign that demanded seamless co-ordination with architects, engineers, contractors, and city authorities. Posimage delivered without compromising timelines or structural requirements.<\/p>\n<h2><strong>When a crane won\u2019t do<\/strong><\/h2>\n<p>Initially, a crane was planned for the installation, but ongoing site changes made long-term crane rental cost-prohibitive. Posimage pivoted to a rare and daring solution: a helicopter-assisted installation.<\/p>\n<p>On April 13, 2025, the helicopter picked up each massive channel letter assembly from the staging area and placed it onto custom-engineered brackets atop the building. Posimage installers, already positioned on the roof, secured each component with precision as the aircraft hovered above. Electrical connections were completed the following day.<\/p>\n<h2><strong>A landmark project<\/strong><\/h2>\n<p>The LUXO signage installation is a testament to high-level planning, engineering expertise, and the trusted partnership between DMA and Posimage. From handcrafted aluminum structures to helicopter-led installation, the project reflects both innovation and craftsmanship at scale.<\/p>\n<p><em>Amanda Charlebois is the senior marketing manager at Allanson International Inc., a company with nearly a century of innovation in lighting solutions. With a deep-rooted passion for the lighting industry, Charlebois is dedicated to promoting high-quality products that illuminate spaces and enhance environments. Her role allows her to blend industry expertise with genuine enthusiasm, working alongside a talented team committed to delivering excellence and shaping the future of lighting<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lighting the horizon. From custom letters to helicopter-assisted installation, discover how this high-altitude vision was precisely executed. Amanda Charlebois of Allanson International Inc. explains the innovation and planning behind this landmark sign project.<\/p>\n","protected":false},"author":13059,"featured_media":51022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,17,63,34],"tags":[5956,6082,2074,6081,1427],"class_list":["post-51021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-illuminated-signs","category-case-studies","category-leds","tag-allanson-international","tag-architectural-landmark","tag-architectural-signage","tag-custom-letters","tag-leds","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A skyline statement in the heart of Ottawa - Sign Media Canada<\/title>\n<meta name=\"description\" content=\"Lighting the horizon. 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