{"id":49337,"date":"2025-03-18T12:02:31","date_gmt":"2025-03-18T16:02:31","guid":{"rendered":"https:\/\/www.signmedia.ca\/?p=49337"},"modified":"2025-03-18T13:56:15","modified_gmt":"2025-03-18T17:56:15","slug":"last-impression-see-the-lights-see-the-party","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/last-impression-see-the-lights-see-the-party\/","title":{"rendered":"Last Impression: See the lights, see the party"},"content":{"rendered":"
\"The<\/a>
Photo by Farheen Sikandar<\/figcaption><\/figure>\n

Seven illuminated marquee letters spelling out \u201cSWIFTIE\u201d were installed near John St. and Richmond St. in Toronto for Taylor Swift’s Eras Tour late last year. Ontario-based designer and manufacturer POP Marquee installed the letters for The Fifth Social Club Toronto\u2019s outdoor space at RendezViews.<\/p>\n

POP Marquee\u2019s in-house fabrication team made each letter from aluminium composite. Designed for outdoor use, they use a proprietary method to deflect the weather. Each letter stood at 1.82 m (6 ft) and was lined with programmable red-green-blue (RGB) bulbs. The entire sign lit up red\u2014the namesake of Swift\u2019s fourth studio album, and the lights were remote-controlled via light strings placed at the front of the panel.<\/p>\n

\u201cThe client wanted a giant SWIFTIE marquee display; we suggested adding one of our pink Christmas trees. We worked collaboratively with their marketing team to develop a Swiftmas tree giveaway, and we donated the tree as a prize,\u201d says Richard Cowan, founder of POP Marquee, who delivered and assembled the letters on-site.<\/p>\n

The installation process took two people less than two hours to install. Since the client wanted the sign mounted on top of a sea container facing Richmond St., the letters were secured using custom pallets alongside additional tethering and concrete weights.<\/p>\n

POP Marquee also provided a stacked \u201cSHAKE IT OFF\u201d 0.9-m (3-ft) sign in RGB LED marquee letters for the client.<\/p>\n

~ Farheen Sikandar<\/em><\/p>\n

\"The<\/a>
POP Marquee also provided a stacked \u201cSHAKE IT OFF\u201d 0.9-m (3-ft) sign in RGB LED marquee letters for the client. <\/em>Photo courtesy POP<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Discover the illuminated “SWIFTIE” installation in Toronto for the penultimate leg of Taylor Swift’s Eras Tour, featuring RGB letters, crafted by POP Marquee for RendezViews. Read about the design and installation.<\/p>\n","protected":false},"author":13059,"featured_media":49338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,63],"tags":[5806,5961,5904,5807],"class_list":["post-49337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-case-studies","tag-taylor-swift","tag-taylor-swift-eras-tour","tag-taylor-swift-signs","tag-taylor-swift-toronto","entry"],"acf":[],"yoast_head":"\nLast Impression: See the lights, see the party - Sign Media Canada<\/title>\n<meta name=\"description\" content=\"Discover the illuminated "SWIFTIE" installation in Toronto, featuring RGB letters, crafted by POP Marquee for RendezViews.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.signmedia.ca\/last-impression-see-the-lights-see-the-party\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Last Impression: See the lights, see the party - 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