{"id":48781,"date":"2024-11-18T10:00:06","date_gmt":"2024-11-18T15:00:06","guid":{"rendered":"https:\/\/www.signmedia.ca\/?p=48781"},"modified":"2024-11-13T10:53:07","modified_gmt":"2024-11-13T15:53:07","slug":"maximum-visibility-the-world-of-window-wall-and-floor-graphics","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/maximum-visibility-the-world-of-window-wall-and-floor-graphics\/","title":{"rendered":"Maximum visibility: The world of window, wall, and floor graphics"},"content":{"rendered":"
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These versatile and impactful graphics not only enhance esthetic appeal but also provide practical benefits for various environments. Photo courtesy Digital EFX Wraps<\/em><\/figcaption><\/figure>\n

By Ginny Mumm<\/strong><\/p>\n

In today\u2019s competitive print marketplace, print shop owners (PSPs) are constantly seeking ways to expand their product offerings and attract new clients. One such lucrative avenue is the production of window, wall, and floor graphics. These versatile and impactful graphics not only enhance esthetic appeal but also provide practical benefits for various environments, including hospitality and retail spaces, corporate offices, and residential interiors.<\/p>\n

According to Markets and Markets<\/em>1<\/sup>, \u201cThe growth of the large-format printer (market) is driven by the increased demand in advertising and d\u00e9cor applications.\u201d The global large-format printer market is projected to grow from $8.1 billion in 2023 to $10.4 billion in 2028, reflecting a compound annual growth rate of five per cent.<\/p>\n

To further explore the advantages of offering window, wall, and floor graphics, along with the latest advances in tech, inks, software, and media for this market, we spoke with Roland DGA regional sales manager for Canada, Don Ross.<\/p>\n

Ginny Mumm (GM): What are some of the main advantages for PSPs of offering window, wall, and floor graphics?\u00a0<\/strong><\/p>\n

Don Ross (DR): <\/strong>\u00a0There are several key reasons for PSPs to consider offering window, wall, and floor graphics. One of the primary reasons is the diversification of revenue streams. PSPs may already have a steady business printing banners, election yard signs, stickers, and decals, but they may be overlooking lucrative opportunities for producing window, wall, and floor graphics using the same equipment and inks.<\/p>\n

Modern digital printing technologies enable the production of high-resolution graphics with vibrant colours and intricate details that adhere to windows, walls, and floors. This allows for custom designs, photographic reproductions, and complex patterns that enhance visual communication.<\/p>\n

GM: How are these applications influencing manufacturers, and what innovations are they offering to address this market?<\/strong><\/p>\n

DR:<\/strong> Each of these applications is being addressed by manufacturers with innovative printing technology, media, software, and inks. There is also an increasing focus on using sustainable and eco-friendly materials for these types of graphics. Polyvinyl chloride (PVC)-free films, recyclable materials, and non-toxic inks are being employed to create environmentally responsible products that do not compromise quality or durability.<\/p>\n