{"id":43539,"date":"2021-08-17T10:22:57","date_gmt":"2021-08-17T14:22:57","guid":{"rendered":"https:\/\/www.signmedia.ca\/?p=43539"},"modified":"2021-08-17T10:22:57","modified_gmt":"2021-08-17T14:22:57","slug":"smartcentres-bring-canadas-largest-low-res-led-public-art-installation","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/smartcentres-bring-canadas-largest-low-res-led-public-art-installation\/","title":{"rendered":"SmartCentres bring Canada’s largest low-res LED public art installation"},"content":{"rendered":"
\"SmartCentres
SmartCentres Vaughan, ONT.<\/figcaption><\/figure>\n

SmartCentres Real Estate Investment Trust has unveiled the PXL Gallery, 930-m2<\/sup>\u00a0 (10,000-sf) low resolution LED permanent art installation in SmartVMC, its flagship 40.7-ha master-planned city centre in Vaughan. This modern art installation features rotating exhibits of curated moving artwork created by acclaimed digital artists.<\/p>\n

The PXL Gallery adorns the fa\u00e7ade of one of the SmartVMC residential towers, and is integrated into the area\u2019s architecture and building design. It is a beacon for the area, overlooking the on-site SmartVMC regional bus terminal and the Vaughan Metropolitan Centre TTC subway station. The PXL Gallery is only one of many high-impact art installations that have debuted in Vaughan\u2019s new city centre this summer.<\/p>\n

\u201cThe PXL Gallery at SmartVMC introduces digital art, a progressive contemporary art form that is on the rise,\u201d says Mitchell Goldhar, Executive Chairman, SmartCentres. \u201cThe PXL Gallery is a 10,000-sf LED canvas, integrated into the building\u2019s design, at the nexus of three 55-storey residential towers, the TTC subway station and the new regional bus terminal. The PXL Gallery brings new meaning to hanging art on the wall.\u201d<\/p>\n

Digital art, an art form created by software, on a computer platform, has begun to gain global attention over the past decade, with unlimited opportunity for impact and practicality. The more technology evolves, the more digital art blossoms. The versatility of this technology as a medium marries well with the scale of SmartVMC\u2019s PXL Gallery. Just as a traditional art gallery showcases featured artists, the PXL Gallery\u2019s digital flexibility enables artists\u2019 exhibits to rotate on-demand.<\/p>\n

The PXL Gallery\u2019s inaugural artwork was curated in collaboration with the City of Vaughan\u2019s Senior Art Curator, Sharon Gaum-Kuchar. An open call for submissions invited artists to submit proposals of their vision. Acclaimed artists Jim Campbell, Rafa\u00ebl Rozendaal and Rob King were awarded commissions, and their artwork will be the PXL Gallery\u2019s first three rotational features.<\/p>\n

\u201cPublic art is an urban design mechanism that brings vibrancy to the forefront, and gives a personality to the city,\u201d she says. \u201cThe PXL Gallery is theatrical and dynamic. It is not a static entity. The artist\u2019s work is constantly morphing and evolving, and the resulting effect is a sense of transformation that really aligns with the vision for SmartVMC.\u201d<\/p>\n

Along with creating artwork for an upcoming PXL Gallery exhibit, San Francisco-based artist and digital pioneer, Jim Campbell, was instrumental in the design and development of the PXL Gallery. Known for his contemporary, low-resolution LED lightworks, Campbell worked alongside SmartCentres, Diamond Schmitt, Studio F Minus and Mulvey & Banani Lighting to investigate LED technology, glass, frit patterns and input standards while conducting substantial testing on the infrastructure supporting the gallery.<\/p>\n

Silence, Rafa\u00ebl Rozendaal<\/strong>:\u00a0Based in New York, Rafa\u00ebl Rozendaal is a Dutch-Brazilian artist who uses the internet as his canvas. Silence is a digital artwork consisting of three ambient moving images. The works are almost abstract, but a suggestion of space and movement hint at experiences of landscape and travel. With restrained, minimal elements of color and rhythm, a maximal experience is created of immersion and contemplation.<\/p>\n

Jim Campbell\u2019s work will debut this fall, followed by digital art by Rob King.<\/p>\n

Best viewed after sundown, the PXL Gallery\u2019s summer hours are daily between 9:00 p.m. and 12:00 a.m. It is located on the west side of Millway Avenue between Portage Parkway and Apple Mill Road in SmartVMC.<\/p>\n

ArtWalk at SmartVMC<\/strong><\/p>\n

The launch of the PXL Gallery comes only weeks after the debut of ArtWalk, SmartVMC\u2019s new art district. ArtWalk was launched with a collection of accessible and experiential activations, including 2787-m2<\/sup> of Instagrammable art murals, painted by acclaimed artists, Ricardo Cavalo, birdO, Ben Johnston and Jeremy Shantz. The murals are the backdrop for ArtWalk\u2019s daily food market and a series of free drive-in movies, running every Thursday and Saturday through to September 30th. For more information on the ArtWalk activations, including movie listings, showtimes and registration, visit: smartvmc.com\/events<\/p>\n

The current ArtWalk activations set the tone for the new district\u2019s art-inspired mixed-use development, inclusive of Hariri Pontarini-designed condominiums, commercial, retail and coworking space, open greenspace, and public amenities. This development will overlook SmartVMC\u2019s nine-acre central park, which is scheduled to break ground later this year.<\/p>\n","protected":false},"excerpt":{"rendered":"

SmartCentres Real Estate Investment Trust has unveiled the PXL Gallery, 930-m2\u00a0 (10,000-sf) low resolution LED permanent art installation in SmartVMC, its flagship 40.7-ha master-planned city centre in Vaughan. This modern art installation features rotating exhibits of curated moving artwork created by acclaimed digital artists.<\/p>\n","protected":false},"author":43,"featured_media":43542,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,3,22,37,3875,79],"tags":[192,303,848],"class_list":["post-43539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-news","category-exhibits-and-displays","category-wide-format-printed-graphics","category-top-trending","category-building-wraps","tag-canada-2","tag-led","tag-vaughan","entry"],"acf":[],"yoast_head":"\nSmartCentres bring Canada's largest low-res LED public art installation - Sign Media Canada<\/title>\n<meta name=\"description\" content=\"The PXL Gallery adorns the fa\u00e7ade of one of SmartVMC residential towers, and is integrated into the area\u2019s architecture and building design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.signmedia.ca\/smartcentres-bring-canadas-largest-low-res-led-public-art-installation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SmartCentres bring Canada's largest low-res LED public art installation - 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