{"id":40657,"date":"2019-11-15T15:37:16","date_gmt":"2019-11-15T20:37:16","guid":{"rendered":"https:\/\/www.signmedia.ca\/?p=40657"},"modified":"2021-10-27T11:27:03","modified_gmt":"2021-10-27T15:27:03","slug":"worlds-first-guitar-shaped-hotel-lights-up-with-2-3-million-leds","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/worlds-first-guitar-shaped-hotel-lights-up-with-2-3-million-leds\/","title":{"rendered":"World\u2019s first guitar-shaped hotel lights up with 2.3 million LEDs"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/369843539\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The world\u2019s first guitar-shaped hotel\u2014which uses light-emitting diodes (LEDs)\u2014has opened.<\/p>\n<p>Located in the Hard Rock Hotel &amp; Casino in Hollywood, Fla., the building is powered by RealMotion 4 Karat Gold Series server. The entire facade of the 122-m (400-ft) tall, $1.5-billion hotel is now one of the world\u2019s most unique digital sculptures. It is capable of presenting a multitude of visual effects and presentations that uses 2.3 million LED lights, video mapping, and lasers\u2014a project that was managed, directed, engineered, and installed by Boston-based custom fabricator Design Communications Ltd (DCL).<\/p>\n<p>\u201cThe front facade of the hotel is both a media system and a dynamic sculpture,\u201d said RealMotion\u2019s director, Geoffrey Platt. \u201cLined with LED products and power systems provided by SACO (Technologies), the front will serve as a screen and stage to daily musical showcases. The performances will be a testament to how music has been instrumental in defining Hard Rock hotels, restaurants, and entertainment properties worldwide.\u201d<\/p>\n<figure id=\"attachment_40658\" aria-describedby=\"caption-attachment-40658\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2019\/11\/HA_WorldsFirstGuitar.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40658\" title=\"Photo courtesy Griffin360\" src=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2019\/11\/HA_WorldsFirstGuitar-624x312.jpg\" alt=\"The world\u2019s first guitar-shaped hotel\u2014which uses light-emitting diodes (LEDs)\u2014has opened. \" width=\"300\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-40658\" class=\"wp-caption-text\">The world\u2019s first guitar-shaped hotel\u2014which uses light-emitting diodes (LEDs)\u2014has opened.<\/figcaption><\/figure>\n<p>At the building\u2019s recent grand opening celebration, the capabilities of its facade were on full display, with generative and sound reactive content created by Montreal-based design and technology studio, Float4.<\/p>\n<p>\u201cThe 4 Karat server plays a huge role in the technical management of the show itself,\u201d said Platt. \u201cWe used ISAAC (Integrated Scheduler and Automation Controller) by Smart Monkeys to develop a system to ingest content into the server to manage and synchronize the millions of elements of the show. RealMotion\u2019s reliability ensures the shows will run long-term.\u201d<\/p>\n<p>The facade has five core elements that can each be used for specific effects. The front and back are the main sections on which dynamic content can be video mapped.<\/p>\n<p><a href=\"https:\/\/vimeo.com\/369843539\">The Seminole Hard Rock Guitar Hotel &amp; Casino<\/a> from <a href=\"https:\/\/vimeo.com\/designcommltd\">DCL<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world\u2019s first guitar-shaped hotel\u2014which uses 2.3 millionlight-emitting diodes (LEDs)\u2014has opened in Hollywood, Flordia.<\/p>\n","protected":false},"author":496,"featured_media":44075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4,57,17,12,4939,5],"tags":[3584,1702,1427,3881],"class_list":["post-40657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-digital-signage","category-equipment-installs","category-illuminated-signs","category-out-of-home-ooh-advertising","category-video","category-videos_peoplenews","tag-florida","tag-illumination","tag-leds","tag-light-emitting-diodes","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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