{"id":37111,"date":"2018-08-30T09:53:45","date_gmt":"2018-08-30T13:53:45","guid":{"rendered":"https:\/\/www.signmedia.ca\/?p=37111"},"modified":"2018-08-30T09:53:45","modified_gmt":"2018-08-30T13:53:45","slug":"guiding-shoppers-to-edmontons-new-outlet-mall","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/guiding-shoppers-to-edmontons-new-outlet-mall\/","title":{"rendered":"Guiding shoppers to Edmonton\u2019s new outlet mall"},"content":{"rendered":"

By Peter Saunders<\/strong><\/p>\n

\"\"<\/a><\/p>\n

On May 2, real estate developer Ivanho\u00e9 Cambridge opened the Premium Outlet Collection Edmonton International Airport (EIA) shopping centre, a new, fully enclosed 39,763-m2<\/sup> (428,000-sf) mall built to accommodate more than 100 tenants, ranging from fashion retailers to food-service franchises and from jewellery shops to chocolatiers.<\/p>\n

\u201cWe\u2019re extremely proud to bring this shopping experience to Edmonton and the surrounding areas,\u201d said Jason Bos, the mall\u2019s general manager (GM). \u201cThis centre is expected to become a sought-after shopping destination, drawing local value-seekers, travellers in transit and tourists visiting the province.\u201d<\/p>\n

With this objective in mind, Premium Outlet Collection EIA\u2014developed to be serve as Edmonton\u2019s equivalent to Calgary\u2019s Cross Iron Mills\u2014needed larger-than-life signage to capture consumers\u2019 attention. PM Signs, with offices in Edmonton, Calgary and Saskatoon, was hired for the job, which entailed more than 300 signs in total.<\/p>\n

An old-school look for new construction<\/h3>\n

The team at PM Signs first heard about the project from PCL, the construction company contracted to build the mall, several years ago and provided input before the signage components of the project were tendered. This advice particularly focused on how the tenants\u2019 signs could be attached to the outside of the new building.<\/p>\n

\u201cWe were subsequently awarded the job in April 2017,\u201d says Cody Mathiesen, vice-president (VP) of sales and marketing for PM Signs. \u201cIt included two packages: exterior and interior. We had worked on another mall in downtown Edmonton and this was similar, just at a much bigger scale!\u201d<\/p>\n

In fact, Ivanho\u00e9 Cambridge was looking to source everything from outdoor pylons to wayfinding signs to washroom decals. It provided a sign layout concept package to PM Signs, which Mathiesen\u2019s team then redrew to scale for manufacturing purposes.<\/p>\n

\u201cThere were months of planning,\u201d he says. \u201cWe went back and forth, submitting colour, size and material samples for approval.\u201d<\/p>\n

\"The<\/a>
The opening date was postponed from Oct. 18, 2017, to May 2, 2018.<\/figcaption><\/figure>\n

The developer sought a \u2018faux rust\u2019 style, for which PM Signs tested various painting and printing techniques before settling on an orange and brown painted texture effect.<\/p>\n

\u201cThey had done that style of sign previously, but we were still needed to turn the concept into reality for the mall,\u201d says Mathiesen.<\/p>\n

One reason for the artificially aged appearance of the signs was to offset the flashier style of the building with an \u2018old-school\u2019 design scheme (though the signs would also be brightly illuminated at night).<\/p>\n

Midway through the construction of the mall, which had been eight to 10 years in the planning, PCL left the project after the base build and the rest of the work switched to Ledcor. For PM Signs, this change simply meant communicating and co-ordinating efforts with a different set of contacts, but there were also delays. The mall\u2019s opening date was postponed from Oct. 18, 2017, to May 2, 2018.<\/p>\n

\u201cThat was a relief, as we were only able to start fabricating the signs in fall 2017,\u201d says Mathiesen. \u201cCo-ordination was a big deal, but everything went smoothly. The installation of the signs came during crunch time, when communications with Ivanho\u00e9 and Ledcor sped up dramatically. In that sense, I would say the second half of the project went even more smoothly than the first.\u201d<\/p>\n

<\/p>\n

\"Each<\/a>
Each of the 23 illuminated letters are 1.8-m (6-ft) tall.<\/figcaption><\/figure>
\"The<\/a>
The site\u2019s \u2018Hollywood sign\u2019 spells out the mall\u2019s name alongside Alberta\u2019s Highway 2.<\/figcaption><\/figure><\/p>\n

Inside and out<\/h3>\n

For the exterior of the venue, PM Signs created six light-emitting diode (LED) illuminated pylons, six 3-m (10-ft) tall illuminated exterior entrance signs, 15 aluminum parking plaques, vinyl door and window graphics, 24 \u2018no smoking\u2019 plaques and, most notably, a set of 23 1.8-m (6-ft) tall illuminated channel letters to spell out the mall\u2019s name alongside Alberta\u2019s Highway 2, in a visual style reminiscent of the famous Hollywood sign.<\/p>\n

\"Given<\/a>
Given its proximity to the airport, the mall features a flight information display system (FIDS).<\/figcaption><\/figure>\n

For the interior, the company produced six 1.2-m (4-ft) tall non-illuminated entrance signs, 200 general identification (ID) plaques, two push-through LED cabinets for information desks, nine projecting washroom panels, six illuminated projecting washroom signs, 11 braille washroom plaques and 14 wayfinding directories to be hung from the ceilings in different locations throughout the mall. These 1.2 x 6.7- (4 x 22-ft) tenant directories were specially engineered with loading and anchor points to prevent them from swinging around in the air. There were also many wall-mounted wayfinding signs that, in contrast to the exterior faux-rust effect, had to look clean and crisp from up close.<\/p>\n

\u201cThen, when there was only one month left, the tenants\u2019 own signs came along,\u201d says Mathiesen. \u201cWe did a lot of third-party installations for them, as we could serve as their local partner. Installations are half of our business. That said, this took a lot of co-ordination at a time when there were still a many other contractors on-site. The size of this facility kept us so busy, we simply could not take on as many of the third-party sign installations as we wanted.\u201d<\/p>\n

A facility-specific sign guide included strict criteria for the heights of the tenants\u2019 signs and how they could be mounted to their raceways. This approach helped ensure consistency throughout the facility.<\/p>\n

An ongoing project<\/h3>\n
\"PM<\/a>
PM Signs also installed many of the tenants\u2019 signs.<\/figcaption><\/figure>\n

PM Signs was kept busy right up until the opening with such last-minute applications as fire extinguisher decals. And some pylons had to be left blank until more tenants were added to the mall after it opened. Indeed, the third-party sign installations will be ongoing, as new tenants come in and others change their branding or leave.<\/p>\n

\u201cThe developer put a hold on new tenants for just a week or two after opening,\u201d Mathiesen explains. \u201cAs occupancy is still growing, we are updating the wayfinding signs accordingly, as well as moving some pieces and fixing scratches. There is a food court in the middle of the mall, for example, where more stalls are being added this summer.\u201d<\/p>\n

There is also room to expand the overall size of the mall in the future, if demand grows.<\/p>\n

\u201cIt\u2019s a great location, with a major airport, lots of manufacturing in the area and close by to Leduc, Alta.,\u201d says Mathiesen. \u201cJust like other cities with outlet malls, this one helps put Edmonton on the map.\u201d<\/p>\n

With files from PM Signs. For more information, visit www.pmsigns.ca<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Premium Outlet Collection EIA needed larger-than-life signage to capture consumers\u2019 attention. 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