{"id":36412,"date":"2018-06-13T07:30:48","date_gmt":"2018-06-13T11:30:48","guid":{"rendered":"https:\/\/www.signmedia.ca\/?p=36412"},"modified":"2018-06-13T07:30:48","modified_gmt":"2018-06-13T11:30:48","slug":"winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/","title":{"rendered":"Winners named in ninth Carte Blanche for Creatives DOOH competition"},"content":{"rendered":"

\"\"<\/a>Canadian out-of-home (OOH) advertising firm Astral has named the winners of its ninth annual Carte Blanche for Creatives competition, which encouraged agency teams to create original digital OOH (DOOH) concepts for their clients.<\/p>\n

Launched in March, the competition drew 325 submissions\u2014a nearly 20 per cent year-over-year increase\u2014across three markets: Western Canada, Toronto and Quebec. A national jury, comprising six ad industry creative directors, determined the winners for each market.<\/p>\n

In Western Canada, the grand prize went to Cossette\u2019s \u2018Celebrating the Solstice\u2019 spots for Yukon Tourism, second prize went to Rethink for an Ikea \u2018Today\u2019s Possibilities\u2019 series and third prize went to Cossette for Sephora\u2019s \u2018Shades of Summer.\u2019<\/p>\n

In Toronto, the grand prize went to Zulu Alpha Kilo for a KitchenAid \u2018City Colours\u2019 campaign, second prize went to Publicis for a GO Transit \u2018Train Triggered Advertising\u2019 concept and third prize went to BBDO for a \u2018Too Hot for Spot\u2019 Pedigree ad (pictured).<\/p>\n

In Quebec, the grand prize went to LG2 for Pointage\u2019s \u2018Jour de la Terre,\u2019 second prize went to Sid Lee for an Air Transat \u2018Du Beaut Temps\u2019 campaign and third prize went to Cartier for \u2018Chantier\u2019 on behalf of L\u2019\u00c9quiper.<\/p>\n

The grand prize winners will fly to the Cannes Lions International Festival of Creativity in France later this month, while their clients will receive $50,000 worth of time on Astral\u2019s digital billboards. Each second place winner receives a MacBook Retina and each third place winner gets an iPad Pro.<\/p>\n","protected":false},"excerpt":{"rendered":"

Canadian out-of-home (OOH) advertising firm Astral has named the winners of its ninth annual Carte Blanche for Creatives competition, which encouraged agency teams to create original digital OOH (DOOH) concepts for their clients.<\/p>\n","protected":false},"author":35,"featured_media":36414,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,58,64,10],"tags":[3566,1079,400,1812,735],"class_list":["post-36412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-features","category-challenges","category-innovations","tag-astral","tag-carte-blanche-for-creatives","tag-digital-billboard","tag-dooh","tag-ooh","entry"],"acf":[],"yoast_head":"\nWinners named in ninth Carte Blanche for Creatives DOOH competition - Sign Media Canada<\/title>\n<meta name=\"description\" content=\"Canadian out-of-home (OOH) advertising firm Astral has named the winners of its ninth annual Carte Blanche for Creatives competition, which encouraged agency teams to create original digital OOH (DOOH) concepts for their clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winners named in ninth Carte Blanche for Creatives DOOH competition - Sign Media Canada\" \/>\n<meta property=\"og:description\" content=\"Canadian out-of-home (OOH) advertising firm Astral has named the winners of its ninth annual Carte Blanche for Creatives competition, which encouraged agency teams to create original digital OOH (DOOH) concepts for their clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/\" \/>\n<meta property=\"og:site_name\" content=\"Sign Media Canada\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-13T11:30:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Winners named in ninth Carte Blanche for Creatives DOOH competition\",\"datePublished\":\"2018-06-13T11:30:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/\"},\"wordCount\":255,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Astral\",\"Carte Blanche for Creatives\",\"Digital Billboard\",\"DOOH\",\"OOH\"],\"articleSection\":[\"News\",\"Features\",\"Challenges\",\"Innovations\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/\",\"url\":\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/\",\"name\":\"Winners named in ninth Carte Blanche for Creatives DOOH competition - Sign Media Canada\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-06-13T11:30:48+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"Canadian out-of-home (OOH) advertising firm Astral has named the winners of its ninth annual Carte Blanche for Creatives competition, which encouraged agency teams to create original digital OOH (DOOH) concepts for their clients.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.signmedia.ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Winners named in ninth Carte Blanche for Creatives DOOH competition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.signmedia.ca\\\/#website\",\"url\":\"https:\\\/\\\/www.signmedia.ca\\\/\",\"name\":\"Sign Media Canada\",\"description\":\"Where Image and Innovation Converge\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.signmedia.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/www.signmedia.ca\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Winners named in ninth Carte Blanche for Creatives DOOH competition - Sign Media Canada","description":"Canadian out-of-home (OOH) advertising firm Astral has named the winners of its ninth annual Carte Blanche for Creatives competition, which encouraged agency teams to create original digital OOH (DOOH) concepts for their clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/","og_locale":"en_US","og_type":"article","og_title":"Winners named in ninth Carte Blanche for Creatives DOOH competition - Sign Media Canada","og_description":"Canadian out-of-home (OOH) advertising firm Astral has named the winners of its ninth annual Carte Blanche for Creatives competition, which encouraged agency teams to create original digital OOH (DOOH) concepts for their clients.","og_url":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/","og_site_name":"Sign Media Canada","article_published_time":"2018-06-13T11:30:48+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/#article","isPartOf":{"@id":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/"},"author":{"name":"","@id":""},"headline":"Winners named in ninth Carte Blanche for Creatives DOOH competition","datePublished":"2018-06-13T11:30:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/"},"wordCount":255,"commentCount":0,"image":{"@id":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/#primaryimage"},"thumbnailUrl":"","keywords":["Astral","Carte Blanche for Creatives","Digital Billboard","DOOH","OOH"],"articleSection":["News","Features","Challenges","Innovations"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/","url":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/","name":"Winners named in ninth Carte Blanche for Creatives DOOH competition - Sign Media Canada","isPartOf":{"@id":"https:\/\/www.signmedia.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/#primaryimage"},"image":{"@id":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-06-13T11:30:48+00:00","author":{"@id":""},"description":"Canadian out-of-home (OOH) advertising firm Astral has named the winners of its ninth annual Carte Blanche for Creatives competition, which encouraged agency teams to create original digital OOH (DOOH) concepts for their clients.","breadcrumb":{"@id":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.signmedia.ca\/winners-named-in-ninth-carte-blanche-for-creatives-dooh-competition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.signmedia.ca\/"},{"@type":"ListItem","position":2,"name":"Winners named in ninth Carte Blanche for Creatives DOOH competition"}]},{"@type":"WebSite","@id":"https:\/\/www.signmedia.ca\/#website","url":"https:\/\/www.signmedia.ca\/","name":"Sign Media Canada","description":"Where Image and Innovation Converge","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.signmedia.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"","url":"https:\/\/www.signmedia.ca\/author\/"}]}},"views":3395,"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.signmedia.ca\/wp-json-v2\/wp\/v2\/posts\/36412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.signmedia.ca\/wp-json-v2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.signmedia.ca\/wp-json-v2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.signmedia.ca\/wp-json-v2\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.signmedia.ca\/wp-json-v2\/wp\/v2\/comments?post=36412"}],"version-history":[{"count":0,"href":"https:\/\/www.signmedia.ca\/wp-json-v2\/wp\/v2\/posts\/36412\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.signmedia.ca\/wp-json-v2\/wp\/v2\/media?parent=36412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.signmedia.ca\/wp-json-v2\/wp\/v2\/categories?post=36412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.signmedia.ca\/wp-json-v2\/wp\/v2\/tags?post=36412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}