{"id":34800,"date":"2018-01-12T08:15:19","date_gmt":"2018-01-12T13:15:19","guid":{"rendered":"https:\/\/www.signmedia.ca\/?p=34800"},"modified":"2018-01-12T08:15:19","modified_gmt":"2018-01-12T13:15:19","slug":"big-digital-delivers-screens-lcbo-pop-shop","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/big-digital-delivers-screens-lcbo-pop-shop\/","title":{"rendered":"Big Digital delivers screens to LCBO pop-up shop"},"content":{"rendered":"<p><a href=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2018\/01\/P7popup8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-34802\" src=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2018\/01\/P7popup8.jpg\" alt=\"\" width=\"397\" height=\"265\" \/><\/a><a href=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2018\/01\/P7popup4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-34801\" src=\"https:\/\/www.signmedia.ca\/wp-content\/uploads\/2018\/01\/P7popup4.jpg\" alt=\"\" width=\"397\" height=\"265\" \/><\/a><\/p>\n<p>Big Digital, a Toronto-based audiovisual (AV) equipment rental company that caters to out-of-home (OOH) and \u2018experiential\u2019 advertising campaigns, provided a series of digital touchpoints for the first-ever Liquor Control Board of Ontario\u2019s (LCBO) pop-up shop.<\/p>\n<p>The shop was operated on Toronto\u2019s King Street West from Sept. 22 to Dec. 31 to build awareness for urban customers aged 19 to 34 of several key product categories, including whiskies, Vintners Quality Association (VQA) Ontario wines and holiday gifts. Among the digital signage features were a \u2018lift and learn\u2019 area, where relevant information appeared on a screen whenever a product was lifted from its shelf, and a large-scale display for streaming live events.<\/p>\n<p>\u201cWe are always looking for new ways to connect with customers,\u201d says Kerri Dawson, LCBO vice-president (VP) of marketing. \u201cWith digital innovation and exclusive product offerings, we created a bespoke and immersive shopping experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big Digital, a Toronto-based audiovisual (AV) equipment rental company that caters to out-of-home (OOH) and \u2018experiential\u2019 advertising campaigns, provided a series of digital touchpoints for the first-ever Liquor Control Board of Ontario\u2019s (LCBO) pop-up shop.<\/p>\n","protected":false},"author":1,"featured_media":34804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4,12,11,16,18],"tags":[216],"class_list":["post-34800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-digital-signage","category-out-of-home-ooh-advertising","category-dooh-advertising","category-interactive-displays","category-installations","tag-ontario","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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