{"id":3307,"date":"2013-11-22T08:30:42","date_gmt":"2013-11-22T13:30:42","guid":{"rendered":"http:\/\/www.signmedia.ca\/?p=3307"},"modified":"2013-11-22T08:30:42","modified_gmt":"2013-11-22T13:30:42","slug":"case-study-ag-event-graphics","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/case-study-ag-event-graphics\/","title":{"rendered":"Case Study: AG Event Graphics"},"content":{"rendered":"
\"Photos<\/a>
Photos courtesy AG Event Graphics<\/em><\/figcaption><\/figure>\n

By Jennifer Bowman<\/b><\/p>\n

Ask Guy (AG) Event Graphics custom-prints large-format\u2014and often non-traditional\u2014graphics for displays, exhibitions, special events and other applications, from car wraps to murals. When owner Guy Langevin decided to move the company\u2019s operations from Toronto to Point Edward, Ont., the change gave him an opportunity to take a different approach to using signage on his building to attract attention.<\/p>\n

The building in question was conveniently located at the foot of the Blue Water Bridge, a twin-span international crossing of the St. Clair River that links Sarnia, Ont., and Port Huron, Mich. When AG bought it, however, the outside of the building was nothing special to look at.<\/p>\n

Langevin wanted to rectify the situation and capitalize on the outdoor advertising opportunity offered by the building\u2019s location. He decided to showcase the company\u2019s printing capabilities and end-product offerings in the form of a gigantic wall mural, printed on vinyl coated with a pressure-sensitive adhesive (PSA), rather than merely relying on traditional signage for on-site advertising.<\/p>\n

\"The<\/a>
The \u2018painted\u2019 effect of AG Event Graphics\u2019 mural was achieved by using MACtac\u2019s Imagin RoughRap, a wall-wrapping film designed for rough surfaces.<\/span><\/figcaption><\/figure>\n

Design<\/b><\/p>\n

The primary intent of the mural was to draw attention to the building. With this in mind, Langevin chose a surrealist theme. He was inspired by the art of Salvador Dali, but the mural was completely original, featuring vibrant, eye-catching, symbolic imagery to spark conversation.<\/p>\n

A large Quick Response (QR) code was also included in the mural design, encouraging viewers to use their smart phones to \u2018interact\u2019 with the wall when walking by and allowing them to find out more information.<\/p>\n

Printing and lamination<\/b><\/p>\n

Once he had worked out the entire design, Langevin went searching for the right material that would allow his mural to both \u2018pop\u2019 visually and stand up to harsh outdoor conditions. He felt it would need to be something new from a trusted source.<\/p>\n

\u201cA product representative suggested we try a wall-wrapping film meant for rough surfaces, such as brick, and other textured surfaces,\u201d he says. \u201cIt was a new material for us, but the representative was quick to offer samples. Once we had a chance to test it, we found it to be very forgiving. We\u2019d found our material! After ordering five rolls, we set to work on the mural project.\u201d<\/p>\n

The entire printing and installation process for the wall mural took approximately five days. On the first day, the graphics were printed onto the 0.05-mm (2.1-mil) thick, glossy white vinyl wall-wrapping film and laminated with an ultra-thin cast overlaminate. Designed for use with both indoor and outdoor graphics\u2014including vehicle wraps, fleet graphics and marine wraps\u2014the overlaminate would both enhance the mural\u2019s visual appearance and further protect it against the elements, particularly in terms of preventing the inks from fading under the sun\u2019s ultraviolet (UV) rays. Its durability and flexibility made it ideal for use on AG\u2019s exterior wall mural, but it was also chosen for its compatibility with the print media.<\/p>\n

\u201cWe always thoroughly research our applications and we know the importance of finding materials designed to work together,\u201d says Langevin. \u201cIn my 25 years in the sign industry, I have learned it never pays to change a formula that works. Manufacturers are not just trying to sell more of their graphic products by suggesting an overlaminate that works well with a print substrate. These products are complementary in nature. And we followed the installation guide closely to ensure our mural would last.\u201d<\/p>\n

\"The<\/a>
The entire installation process took three days, after which a heat gun was used to seal the vinyl securely into the crevices of the brick and mortar.<\/span><\/figcaption><\/figure>\n

Installation<\/b><\/p>\n

Next, the mural was installed on the wall of the building, which took three days.<\/p>\n

\u201cEven as highly experienced large-format graphic installers, we were surprised at how easy the installation of the wall-wrapping vinyl was,\u201d says Langevin. \u201cThe fact we were able to install 7.9 m2<\/sup> (85 sf) of printed graphics outdoors in three days is a testament to how forgiving this material is. It takes a great product to make a job like this work and this one delivered.\u201d<\/p>\n

After the graphics were installed, AG\u2019s team went back with a heat gun to seal the vinyl securely into the crevices of the brick and mortar. This gave the entire mural more of a finished look and also protected it against water infiltration, which could otherwise jeopardize the longevity of the graphics. This was a major concern with regard to the installation of the mural, given the amount of precipitation the area sees. In fact, the installers had a difficult challenge finding the three dry days in a row they needed to complete the exterior application.<\/p>\n

\"A<\/a>
A large QR code was included in the mural design, encouraging people walking by to use their smart phones to access more information.<\/span><\/figcaption><\/figure>\n

Performance<\/b><\/p>\n

The planning proved worthwhile, as the mural achieved its intended effect.<\/p>\n

\u201cPaying attention to the little details during installation can help a graphic withstand the test of time and ensures you get the look you want,\u201d says Langevin. \u201cPeople cannot believe this mural wasn\u2019t painted. They are excited when they find out it is a temporary graphic that we will replace yearly, without concern for residue. This way, they look forward to seeing what is coming next, since our first graphic has been such a conversation starter.\u201d<\/p>\n

After a year of exposure to UV rays, wind, water and extreme temperatures, the wall mural has held up extremely well. Even when Hurricane Sandy ripped off part of the building\u2019s roof, the graphics remained unscathed. Not a single tile came loose.<\/p>\n

\u201cThe wrap has shown great adhesion properties, as well as resistance to the elements, and I am sure it would remain resilient for years if we were not planning to replace it with a new mural annually,\u201d says Langevin. \u201cWe will definitely be using the same material for our next mural. I look forward to continuing to keep the look of our building\u2014and public intrigue about our company\u2014fresh for years to come.\u201d<\/p>\n

Jennifer Bowman is the corporate marketing manager<\/i> for MACtac Distributor Products. For more information, visit www.mactac.com\/graphics<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Ask Guy (AG) Event Graphics custom-prints large-format\u2014and often non-traditional\u2014graphics for displays, exhibitions, special events and other applications, from car wraps to murals. When owner Guy Langevin decided to move the company\u2019s operations from Toronto to Point Edward, Ont., the change gave him an opportunity to take a different approach to using signage on his building to attract attention.<\/p>\n","protected":false},"author":1,"featured_media":3311,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,37,18,38],"tags":[],"class_list":["post-3307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-wide-format-printed-graphics","category-installations","category-wall-graphics","entry"],"acf":[],"yoast_head":"\nCase Study: AG Event Graphics - Sign Media Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.signmedia.ca\/case-study-ag-event-graphics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: AG Event Graphics - Sign Media Canada\" \/>\n<meta property=\"og:description\" content=\"Ask Guy (AG) Event Graphics custom-prints large-format\u2014and often non-traditional\u2014graphics for displays, exhibitions, special events and other applications, from car wraps to murals. 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