{"id":31555,"date":"2017-02-13T10:15:25","date_gmt":"2017-02-13T15:15:25","guid":{"rendered":"https:\/\/www.signmedia.ca\/?p=31555"},"modified":"2017-02-13T10:15:25","modified_gmt":"2017-02-13T15:15:25","slug":"tsawwassen-mills-massive-new-mall-relies-on-a-comprehensive-sign-system","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/tsawwassen-mills-massive-new-mall-relies-on-a-comprehensive-sign-system\/","title":{"rendered":"Tsawwassen Mills: Massive new mall relies on a comprehensive sign system"},"content":{"rendered":"
<\/a>
Photos courtesy Ivanho\u00e9 Cambridge<\/span><\/em><\/figcaption><\/figure>\n

By Peter Saunders
\n<\/strong>Greater Vancouver\u2019s Tsawwassen Mills, which opened in October 2016, is the biggest shopping centre built anywhere in Canada since 2009. At nearly 140,000 m2<\/sup> (1.5 million sf), the facility is roughly as large as Granville Island. As such, a comprehensive wayfinding system is necessary to help customers navigate the mall, which features six public entrances, five distinct shopping \u2018neighbourhoods,\u2019 180 stores, a 1,100-seat food court, four traditional sit-down restaurants, a children\u2019s play area and a sports dome.<\/p>\n

A new partnership
\n<\/strong>The shopping mall is a partnership between commercial real estate developer Ivanho\u00e9 Cambridge and the Tsawwassen First Nation, which has lived continually on British Columbia\u2019s south coast for thousands of years. Approximately half of the tribe\u2019s 430 members live on the 724-ha (1,790-acre) Tsawwassen lands. In 2009, marking the culmination of 14 years of negotiations, the tribe ratified the province\u2019s first urban First Nations Treaty, which ensures municipal, provincial and federal types of jurisdiction over the land base.<\/p>\n

The treaty was followed by the partnership with Ivanho\u00e9 Cambridge and, after two years of planning and site preparation, the building of the mall began in 2014. The purpose of the project is to generate revenue to advance economic development for the tribe\u2019s members and fund social programs, including the construction of a new community centre.<\/p>\n

\u201cThis is definitely a foundation development that\u2019s going to help shape the future of the Tsawwassen First Nation for both current and future generations,\u201d says Tanya Corbet, one of the tribe\u2019s council members.<\/p>\n

<\/a>
The facility is roughly as large as Granville Island.<\/span><\/figcaption><\/figure>\n

Design inspirations
\n<\/strong>Ivanho\u00e9 Cambridge, which leases the land from the tribe, built the $600-million-plus mall over two years with an indigenous theme. Each of the five shopping neighbourhoods\u2014Fashion, Nature, City, Outdoor Life and Coast Salish\u2014features custom design elements. Artwork contributed by members of the Tsawwassen First Nation, including Chief Bryce Williams, is also prevalent throughout the complex.<\/p>\n

Graphic walls above the tenants, floor patterns, materials and storefront entrances were all planned together to reflect the overall theme of each area within the mall.<\/p>\n

Fashion
\n<\/em>The design theme for the Fashion neighbourhood is \u2018pattern.\u2019 Neutral graphic patterns and distinct \u2018pops\u2019 of colour help define a stylish area, with a community court taking visual clues from Greater Vancouver\u2019s diverse communities.<\/p>\n

Nature
\n<\/em>The Nature neighbourhood is filled with visual interpretations of British Columbia\u2019s wildlife and natural elements. The play court, for example, invites children to join an imaginary underwater exploration with sea creatures and rising bubbles.<\/p>\n

<\/a>
Given the scale of the mall, sign visibility was of key importance.<\/span><\/figcaption><\/figure>\n

City
\n<\/em>The City neighbourhood includes street art, references to skyscrapers and a stylized urban streetscape. Ceiling panels feature an original work by local artist Shallom Johnson, inspired by Vancouver\u2019s Gastown district. Below, a bus shelter\u2019s integrated video screen showcases how the work was developed.<\/p>\n

Outdoor Life
\n<\/em>Highlighting people\u2019s interactions with their natural surroundings across Greater Vancouver, the Outdoor Life neighbourhood features representations of sailing, skiing and cycling. The sport court\u2019s domed architecture is inspired by stadiums and arenas.<\/p>\n

Coast Salish
\n<\/em>Representing the Tsawwassen First Nation\u2019s heartbeat within the mall, the Coast Salish neighbourhood features contemporary interpretations of local life and history, including a large light-emitting diode (LED) cylinder that digitally displays animation.<\/p>\n

Filling the facility with signs
\n<\/strong>Knight Signs, which is headquartered nearby within Delta, B.C., submitted a quote for the mall\u2019s main exterior and interior signage in 2014, made the shortlist that same year and won the contract in early 2015.<\/p>\n

\u201cThe timing allowed us to roll things out gradually, between the other tradespeople\u2019s work,\u201d explains Dale Wlasichuk, account executive. \u201cOur first installations were in December 2015 and we had crews on-site right up to the night before opening.\u201d<\/p>\n

Knight Signs\u2019 direct client for the project was Ledcor Group, the general contractor for the mall\u2019s construction, but the sign company had also done work for Ivanho\u00e9 Cambridge since the 1990s.<\/p>\n

\u201cTsawwassen Mills was planned and mapped out very well when we came on-board, so the scope changed very little over the course of the project,\u201d he says. \u201cOur proximity to the mall was also helpful, as we were able to do a lot of staging of signs in our 4,645-m2<\/sup> (50,000-sf) facility before installing them.\u201d<\/p>\n

<\/a>
Taking inspiration from the Tsawwassen First Nation, exterior pylon signs were painted to resemble cedar wood and feature the local native language.<\/span><\/figcaption><\/figure>\n

Like the artwork within the mall, the property\u2019s identification (ID) signs took their inspiration from the Tsawwassen First Nation, with aluminum and fibreglass pylons painted to resemble the wood of local cedar trees and, on the back, featuring translations in the local native language.<\/p>\n

\u201cThere are also pylons throughout the massive parking lot to direct customers to different parts of the mall, with specific graphics, numbers and letters for each parking area,\u201d says Wlasichuk.<\/p>\n

In between Knight Signs\u2019 exterior and interior signs, which included some built for specific retail tenants, other contractors mounted large letters on aluminum-clad poles and installed the aforementioned art pieces.<\/p>\n

\u201cThe place was busy right away,\u201d Wlasichuk says. \u201cWith the tenant signs, which weren\u2019t our main project, we had to wait until their own general contractors completed their store fittings before we could go in and install. That\u2019s why there was a crunch for us at the end.\u201d<\/p>\n

<\/a>
The mall is divided into five ‘neighbourhoods,’ each with its own wayfinding sign design motif.<\/span><\/figcaption><\/figure>\n

An entrance experience
\n<\/strong>To complement the scale of the site, Pattison Sign Group turned to Optec Displays\u2019 Infinity LED panels. Northstar Signs & Lighting of Surrey, B.C., mounted the 16-mm (0.6-in.) pixel pitch displays\u2014which measure 5.6 x 10.5 m (18.5 x 34.5 ft) unframed and 6 x 11.6 m (20 x 38 ft) framed\u2014with custom brackets just inside two of the mall\u2019s entrances. Their size reportedly allows them to be seen up to 100 m (325 ft) away through the facility\u2019s glass curtain walls.<\/p>\n

Pattison also selected the display because their graphics and video would be easy to see regardless of the time of day or weather conditions.<\/p>\n

\u201cWe have a long-term working relationship with Optec and know the high quality of their products,\u201d says Chad Bedore, estimating manager for Pattison. \u201cIt was an easy decision to partner with them on this project.\u201d<\/p>\n

<\/a>
Video walls inside two entrances can be seen from up to 100 m away through the mall’s glass curtain walls.<\/span><\/figcaption><\/figure>\n

In the wake of the mall\u2019s opening, the LED panels\u2014equipped with Optec\u2019s SI-06 media player and MePro Plus II software\u2014are currently playing a 12-minute loop of fashion images to reinforce a positive shopping experience. In the future, however, they will display mall and store-specific information, including listings for events and exhibitions, along with special offers. The screens have a working-life expectancy of more than 100,000 hours, equivalent to about 11 years if running 24 hours a day.<\/p>\n

\u201cThese signs are an entrance experience,\u201d says Jeff Brown, Ivanho\u00e9 Cambridge\u2019s director of development for Tsawwassen Mills. \u201cThey are the perfect marketing tool for the mall, a fundamental component of its operations and vital in enhancing the customer experience.\u201d<\/p>\n

With files from Ivanho\u00e9 Cambridge, Knight Signs, Pattison Sign Group and Optec Displays. For more information, visit www.optec.com<\/a>, www.ivanhoecambridge.com<\/a>, www.knightsigns.ca<\/a>, and <\/em>www.pattisonsign.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Greater Vancouver\u2019s Tsawwassen Mills, which opened in October 2016, is the biggest shopping centre built anywhere in Canada since 2009. At nearly 140,000 m2 (1.5 million sf), the facility is roughly as large as Granville Island.<\/p>\n","protected":false},"author":1,"featured_media":31569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,33,63,21,35,26],"tags":[963,2470,2670,2671,2672,357],"class_list":["post-31555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-digital-signage","category-wayfinding","category-case-studies","category-led-boards","category-sign-systems","category-video-walls","tag-british-columbia","tag-ivanhoe-cambridge","tag-knight-signs","tag-pattison-sign-group","tag-shopping-mall","tag-vancouver","entry"],"acf":[],"yoast_head":"\nTsawwassen Mills: Massive new mall relies on a comprehensive sign system - Sign Media Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.signmedia.ca\/tsawwassen-mills-massive-new-mall-relies-on-a-comprehensive-sign-system\/\" \/>\n<link rel=\"next\" href=\"https:\/\/www.signmedia.ca\/tsawwassen-mills-massive-new-mall-relies-on-a-comprehensive-sign-system\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tsawwassen Mills: Massive new mall relies on a comprehensive sign system - Sign Media Canada\" \/>\n<meta property=\"og:description\" content=\"Greater Vancouver\u2019s Tsawwassen Mills, which opened in October 2016, is the biggest shopping centre built anywhere in Canada since 2009. 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