![\"OUTFRONT1\"](\"http:\/\/www.signmedia.ca\/wp-content\/uploads\/2016\/08\/OUTFRONT1-e1471887842449.jpg\")
This month, Out-of-Home Marketing Association of Canada (OMAC) member companies displayed curated tweets on their digital billboards in major cities to pay homage to the Tragically Hip during the band\u2019s farewell tour.<\/p>\nThis month, Out-of-Home Marketing Association of Canada (OMAC) member companies displayed curated tweets on their digital billboards in major cities to pay homage to the Tragically Hip during the band\u2019s farewell tour.<\/p>\n
With Twitter\u2019s support, Outfront Media Canada (example pictured, top), Astral Out-of-Home, Lamar Transit Advertising, Pattison Outdoor Advertising and Clear Channel Canada (example pictured, below) solicited and then featured messages of thanks from Hip fans across the country. The creative content was developed by Pattison\u2019s digital signage division, Onestop.<\/p>\n
![\"ClearChannel2\"](\"http:\/\/www.signmedia.ca\/wp-content\/uploads\/2016\/08\/ClearChannel2-e1471887603220.jpg\")
<\/p>\n
\u201cThis is an example of how digital out-of-home (DOOH) and social media can effectively create engagement and drive a \u2018conversation,\u2019\u201d says Rosanne Caron, president of OMAC and a member of Sign Media Canada<\/em>\u2019s editorial advisory board (EAB). \u201cDOOH and Twitter are very compatible, as both media require you to be succinct in messaging.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" This month, Out-of-Home Marketing Association of Canada (OMAC) member companies displayed curated tweets on their digital billboards in major cities to pay homage to the Tragically Hip during the band\u2019s farewell tour.<\/p>\n","protected":false},"author":1,"featured_media":29042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4,12,11,20,10],"tags":[252,2283,697,715],"class_list":["post-29040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-digital-signage","category-out-of-home-ooh-advertising","category-dooh-advertising","category-digital-billboards","category-innovations","tag-astral-out-of-home","tag-clear-channel-canada","tag-outfront-media","tag-pattison-outdoor-advertising","entry"],"acf":[],"yoast_head":"\n