{"id":26012,"date":"2016-03-15T08:09:11","date_gmt":"2016-03-15T12:09:11","guid":{"rendered":"http:\/\/www.signmedia.ca\/?p=26012"},"modified":"2016-03-15T08:09:11","modified_gmt":"2016-03-15T12:09:11","slug":"ups-store-canada-upgrades-digital-signage","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/ups-store-canada-upgrades-digital-signage\/","title":{"rendered":"UPS Store Canada upgrades digital signage"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-26013 \" src=\"http:\/\/www.signmedia.ca\/wp-content\/uploads\/2016\/03\/UPS-Store-Digital-Signage-500x281.jpg\" alt=\"UPS Store Digital Signage\" width=\"349\" height=\"196\" \/>Toronto-based software provider L Squared recently began upgrading The UPS Store Canada\u2019s customer-facing digital signage network, with the goal of completing the nationwide project\u2014encompassing more than 360 locations\u2014before the end of this year.<\/p>\n<p>\u201cOne of the big challenges facing our in-store associates is taking advantage of up-sell and cross-sell opportunities,\u201d says The UPS Store Canada\u2019s director of marketing, Michelle Cameron. \u201cWe tend to be a destination type of business, where customers come in and use us for one service and not the other, so digital signage is a tool that allows us to educate them about all of the small-business solutions we offer.\u201d<\/p>\n<p>\u201cTo keep capital costs low, we\u2019re taking advantage of existing screens,\u201d says Brent Nacu, director of business development for L Squared. \u201cWe\u2019re providing easy setup instructions for franchisees and making sure almost every media player is activated and running on the same day it is delivered. We\u2019re also following up post-install to ensure the franchisees\u2019 satisfaction.\u201d<\/p>\n<p>Over the next few years, L Squared plans to replace the older screens with updated units, video walls and \u2018menu boards.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto-based software provider L Squared recently began upgrading The UPS Store Canada\u2019s customer-facing digital signage network, with the goal of completing the nationwide project\u2014encompassing more than 360 locations\u2014before the end of this year.<\/p>\n","protected":false},"author":1,"featured_media":26013,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4,57,18],"tags":[1920],"class_list":["post-26012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-digital-signage","category-equipment-installs","category-installations","tag-l-squared","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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