{"id":23688,"date":"2015-07-30T08:35:26","date_gmt":"2015-07-30T12:35:26","guid":{"rendered":"http:\/\/www.signmedia.ca\/?p=23688"},"modified":"2015-07-30T08:35:26","modified_gmt":"2015-07-30T12:35:26","slug":"harry-rosen-signage-named-best-in-show","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/harry-rosen-signage-named-best-in-show\/","title":{"rendered":"Harry Rosen signage named \u2018best in show\u2019"},"content":{"rendered":"

\"rosen1\"<\/a> Toronto-based Eventscape won \u2018best in show\u2019 in Sign Media Canada<\/em>\u2019s 2015 National Sign Competition with the sculptural window feature it built for a Harry Rosen clothing store at Yorkdale Shopping Centre.<\/p>\n

A recent expansion of the location created the opportunity for the unique storefront signage. After being brought in by MMC International Architects to work directly with the retailer, Eventscape engineered, fabricated and installed the 4.9 x 10.7-m (16 x 35-ft) lenticular-style metallic and graphic elements for the store.<\/p>\n

These elements included a sheet-metal silhouette of the retailer\u2019s eponymous founder, which was powdercoated grey and mounted at the front corner of one of the storefront\u2019s windows; 220 individual 51-mm (2-in.) wide aluminum fins, which were installed using a custom laser-cut U-bolt tensioning system and flared out to resemble flowing fabric; a grey vinyl graphic applied to the fins to simulate the silhouette\u2019s shadow; and a digitally printed store logo (see video).<\/p>\n

Inside the store, meanwhile, Eventscape set eight internally illuminated acrylic light cubes into the ceiling. Carrying on the exterior motif, each of these 1.2 x 1.2 x 0.3-m (4 x 4 x 1-ft) lights was framed with powdercoated metal.<\/p>\n

The project was completed in April 2014. Accepting the National Sign Competition\u2019s grand prize, Eventscape president Gareth Brennan will be flown to the Specialty Graphic Imaging Association (SGIA) Expo this fall in Atlanta, Ga.<\/p>\n

\"rosen2\"<\/a>