{"id":21827,"date":"2015-03-20T09:21:23","date_gmt":"2015-03-20T13:21:23","guid":{"rendered":"http:\/\/www.signmedia.ca\/?p=21827"},"modified":"2015-03-20T09:21:23","modified_gmt":"2015-03-20T13:21:23","slug":"wide-format-graphics-inkjet-printing-interior-decor","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/wide-format-graphics-inkjet-printing-interior-decor\/","title":{"rendered":"Wide-format Graphics: Inkjet printing interior d\u00e9cor"},"content":{"rendered":"
\"Spa_Wallcovering\"<\/a>
Photo courtesy HP Canada<\/em><\/span><\/figcaption><\/figure>\n

By Peter Saunders
\n<\/strong>In November 2014, the European Specialist Printing Manufacturers Association (ESMA) organized the first-ever Printed Interior Decoration (PID) conference in D\u00fcsseldorf, Germany. The event reflected a growing interest in using digital inkjet printers to create wallpaper, room partitions and other interior d\u00e9cor applications.<\/p>\n

The conference highlighted \u2028how the interior design and construction industries have their own standards and regulations that govern the nature of such graphics\u2014including rules about washability, colourfastness, indoor air quality (IAQ) and \u2028flame retardancy\u2014but suggested existing technology already allows print-service providers (PSPs) to become full contractors in the supply of d\u00e9cor applications.<\/p>\n

\u201cWith a little help and expertise, many large-format PSPs can become important suppliers of interior decoration,\u201d says Peter Buttiens, ESMA\u2019s CEO and PID\u2019s event organizer. \u201cThe d\u00e9cor sector could become as lucrative for them as the display and banner market is today. They have the equipment, but need further knowledge and new customers and professional partners.\u201d<\/p>\n

Buttiens promised the next PID, scheduled for November 2016, will feature a broader scope with designers, suppliers, PSPs and creative developers.<\/p>\n

Customization and regulations
\n<\/strong>In recent years, concurrent developments in design software and digital printing technology have made it easier to customize indoor environments with short-run and one-off wallpaper, drapery, upholstery, window graphics, rugs, lampshades and pillows, among other d\u00e9cor applications. Original patterns and photos can be printed onto a growing number of suitable substrates for long-term indoor use.<\/p>\n

\"Mimaki_TS34-1800A_5x3\"<\/a>
Dye-sublimation printers designed for apparel applications that require image transfer onto polyester-based textiles can also be used for soft signage and some interior d\u00e9cor applications. Photo courtesy Mimaki<\/em><\/span><\/figcaption><\/figure>\n

\u201cThere used to be no way to do short-run customization,\u201d says Kevin Sykes, general manager (GM) of sign, display and inkjet press solutions for HP Canada. \u201cToday, you can sit in an office and create surfaces with any design, at any size, with millions of colours, including skin tones that were traditionally difficult but can now be recreated in detail.\u201d<\/p>\n

These tools have been adopted by a wide variety of professionals, from wallcovering manufacturers creating their own proprietary-design collections to small print shops specializing in textile graphics, but they are also rooted squarely within the sign industry.<\/p>\n

\u201cDigitally printed wallcoverings and other textile-based applications have followed in the wake of soft signage, which became popular in the European market because of strict environmental laws,\u201d says Carlo Toscano, president of Global Printing in Mississauga, Ont. \u201cWe\u2019ve been to the Federation of European Screen Printers Associations (FESPA) show and what\u2019s happening in North America is a repeat of Europe. Everyone is asking for printed textiles. They don\u2019t want polyvinyl chloride (PVC) anymore.\u201d<\/p>\n

Global Printing is best-known for producing signs, banners and displays, but Toscano says interior d\u00e9cor applications have offered significant growth since the company recently began using durable aqueous \u2018latex\u2019 inkjet printers.<\/p>\n

\u201cWe installed our first latex machine five years ago,\u201d he says. \u201cRight away, it increased our output. It cut our turnaround time by half. We have installed four since then and will continue to add more. We\u2019re getting customer requests across the board from every sector, from banks to event organizers.\u201d<\/p>\n

A market for everyone
\n<\/strong>Levey Industries in Oakville, Ont., never used to be a printing company, but as an established provider of wallcoverings, upholstery, seating and other d\u00e9cor, it \u2028too has turned to latex inkjet printing.<\/p>\n

\u201cNow that you can print on PVC-free films, graphics are being wrapped onto tables, benches and walls,\u201d says Monika Lal, marketing and communications specialist for HP Canada. \u201cThe latex inks are also Greenguard-certified for indoor use, such as at hospitals and schools.\u201d<\/p>\n

Another non-traditional example is Formica Group, which has manufactured laminates for more than 100 years and has offices in Saint-Jean-sur-Richelieu, Que. Today, Formica prints patterned graphics on its high-pressure laminates, which then become the surfaces of doors, reception desks, wall panels and other d\u00e9cor.<\/p>\n

\u201cWe capture granite, stone and wood patterns for a lifelike, durable surface,\u201d Annie Fournier, regional marketing manager. \u201cWe take a digital photo of the selected slab of granite, stone or wood and process it on a laminate at actual size. This way, we can offer laminates in a wide variety of colour and pattern options for residential and commercial clients.\u201d<\/p>\n

\"Hotel_lobby2\"<\/a>
Advances in design software and digital printing have made it feasible to customize short-run and even one-off wallcoverings for large spaces. Photo courtesy HP Canada<\/em><\/span><\/figcaption><\/figure>\n

Homeowners use Formica\u2019s printed laminates for countertops, backsplashes, cabinets and islands in kitchens, laundry rooms, bathrooms and mudrooms. Commercial clients use them in offices as partitions and stores as retail fixtures, among other applications.<\/p>\n

\u201cWe partnered with well-known interior designer Jonathan Adler to launch one of our new collections,\u201d says Fournier. \u201cWe are also seeing the desire for custom design. We can take designs, photography, logos, illustrations or paintings and create custom laminates for commercial clients. Any space can become more individual. The possibilities are really endless. If we \u2028can imagine it, we can make it.\u201d<\/p>\n

Fortunately, there is plenty of room in these markets for PSPs and sign companies to work with established interior d\u00e9cor businesses, rather than against them in heated competition.<\/p>\n

\u201cWe network with wallcovering companies so we \u2028can offer their customers something completely different,\u201d says Global Printing\u2019s Toscano. \u201cInterior designers \u2028also bring us into their client meetings. It\u2019s been a big shift. The main challenge is educating clients about what\u2019s possible.\u201d<\/p>\n

Ink options
\n<\/strong>One of the other challenges is choosing an ink technology. Toscano cites his own reasons for choosing latex over \u2028dye sublimation.<\/p>\n

\u201cDye sub achieves excellent results, but is a very \u2028long process,\u201d says Toscano. \u201cWe looked at our own production cycle, where we\u2019re creating textile graphics for more than 200 events per year, and realized we had to go with latex.\u201d<\/p>\n

Ken VanHorn, director of marketing and business development for wide-format inkjet printer manufacturer Mimaki, speaks to the benefits of dye sub.<\/p>\n

\u201cFor most indoor applications, it\u2019s really the way to go,\u201d \u2028he says. \u201cWith a grand-format printer, you can do everything from wallcoverings and shower curtains to pillows \u2028and upholstery to bed sheets and ceiling tiles. And the process is getting easier as inks are better-integrated with printers. Before, you had to buy inks and printers from different companies and put them all together yourself, with no warranty. There\u2019s still some \u2018mystique\u2019 to dye sub and a need for education, but it\u2019s not hard.\u201d<\/p>\n

That said, VanHorn also sees a role for latex and ultraviolet-curable (UV-curable) inks, particularly \u2028in wallcoverings.<\/p>\n

\"Mimaki_Tx500-1800B_6x3\"<\/a>
Some printers use a ‘sticky belt’ drive system to ensure stable handling of fabrics that have a tendency to stretch. Photo courtesy Mimaki<\/em><\/span><\/figcaption><\/figure>\n

\u201cA variety of technologies can serve the interior d\u00e9cor market, depending which you have at your disposal, and that\u2019s the exciting part,\u201d he says. \u201cAs quality standards are evolving, it\u2019s still like the \u2018wild west\u2019 out there.”<\/p>\n

Windows of opportunity
\n<\/strong>Key developments in new materials have also helped foster growth in customizable interior d\u00e9cor. There has been rich experimentation in window films, for example, that can be applied to room partitions and other architectural elements.<\/p>\n

\u201cThere are different kinds of window films for solar control, safety, privacy, graphics and other purposes,\u201d says Peter Yates, owner and president of Window Film Systems (WFS) in London, Ont. \u201cWhile we\u2019ve always distributed films that could be printed on, in the past those with a scratch-resistant coating could not receive inks. That changed around 2002, when manufacturers started providing clear, scratch-resistant polyester films that could be printed \u2028with graphics.\u201d<\/p>\n

Yates explains these films tend to be printed with UV-curable inks, but latex is also starting to have an impact on the market.<\/p>\n

\"15_180fx_Ferro<\/a>
Formica Group prints patterned graphics on laminates for interior d\u00e9cor surfaces. Photo courtesy Formica Group<\/em><\/span><\/figcaption><\/figure>\n

\u201cA lack of solvents is definitely a selling feature for interior d\u00e9cor,\u201d he says. \u201cAlso, optical clarity carries \u2028a high value for these applications. That can\u2019t be achieved with vinyl; you need polyester.\u201d<\/p>\n

Like Formica Group\u2019s laminates, WFS also offers preprinted patterns like wood grains and marble finishes.<\/p>\n

\u201cA lot of people are interested in these patterns for walls and ceilings, not just glass surfaces,\u201d says Yates. \u201cWhile the majority of our work is still in window films, we\u2019re also covering reception desks and other furniture.\u201d<\/p>\n

As such, Yates highlights the potential of converting interior surfaces throughout an entire office building, compared to simply providing a few high-impact window graphics.<\/p>\n

\u201cInterior design is big business, but it\u2019s a very different world from signage,\u201d he says. \u201cYou need a slower-sell approach. We have a graphic designer on staff who helps architects implement these kinds of jobs. You have to become a design shop, not just a production shop.\u201d<\/p>\n

With files from ESMA, HP Canada, Global Printing, <\/em>Formica Group, Mimaki and WFS. For more <\/em>\u2028<\/em>information, visit www.esma.com<\/a>, www.hp.com<\/a>, <\/em>\u2028<\/em><\/a>www.globalprinting.ca<\/a>, www.formica.com<\/a>, <\/em>\u2028<\/em>www.mimakiusa.com<\/a> and www.windowfilmsystems.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In November 2014, the European Specialist Printing Manufacturers Association (ESMA) organized the first-ever Printed Interior Decoration (PID) conference in D\u00fcsseldorf, Germany. <\/p>\n","protected":false},"author":1,"featured_media":21847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,61,37,62,65,38],"tags":[805,239,806],"class_list":["post-21827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-digital-printing","category-wide-format-printed-graphics","category-inkjet-printers","category-trends","category-wall-graphics","tag-hp-canada","tag-interior-decor","tag-mimaki","entry"],"acf":[],"yoast_head":"\nWide-format Graphics: Inkjet printing interior d\u00e9cor - Sign Media Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.signmedia.ca\/wide-format-graphics-inkjet-printing-interior-decor\/\" \/>\n<link rel=\"next\" href=\"https:\/\/www.signmedia.ca\/wide-format-graphics-inkjet-printing-interior-decor\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wide-format Graphics: Inkjet printing interior d\u00e9cor - 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