{"id":20823,"date":"2015-01-14T09:30:18","date_gmt":"2015-01-14T14:30:18","guid":{"rendered":"http:\/\/www.signmedia.ca\/?p=20823"},"modified":"2015-01-14T09:30:18","modified_gmt":"2015-01-14T14:30:18","slug":"three-digital-signage-drivers-for-2015","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/three-digital-signage-drivers-for-2015\/","title":{"rendered":"Three digital signage drivers for 2015"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.signmedia.ca\/wp-content\/uploads\/2015\/01\/three.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-20824 size-full\" src=\"http:\/\/www.signmedia.ca\/wp-content\/uploads\/2015\/01\/three.jpg\" alt=\"three\" width=\"200\" height=\"200\" \/><\/a>By Lyle Bunn<br \/>\n<\/strong>The year ahead will likely be marked by some of the biggest changes the digital signage industry has seen, which will be driven by three key elements: customer-centric communications, the convergence of engagement platforms and the success of \u2018owned media.\u2019<\/p>\n<p>As discussed among end users at the National Retail Federation\u2019s (NRF\u2019s) \u2018Big Show\u2019 conference earlier this month in New York, N.Y., and to be mulled further at the Digital Signage Expo (DSE) in March in Las Vegas, Nev., these days the customer\u2014not the brand\u2014is at the centre of the retail communications \u2018universe.\u2019<\/p>\n<p>With this in mind, the physical spaces of retail stores\u2014as well as restaurants, campuses, stadiums, transportation facilities and even workplaces\u2014are being integrated more deeply with online and mobile messaging, so as to deliver a wider spectrum for consumer engagement. Digital signage has been shown to provide high value in activating and leveraging other media platforms, particularly in terms of the \u2018transmedia\u2019 repurposing of content.<\/p>\n<p>Meanwhile, within the continuum of paid\/owned\/earned digital signage applications, the owned media model has demonstrated a particularly high return on investment (ROI), as retailers and other companies seek to improve the appeal of their public-facing locations while upselling or cross-selling products and services and converting consumers to their brands.<\/p>\n<p>In all of these ways, 2015 will mark another year of significant growth for the digital signage industry in terms of applications, installations and revenue.<\/p>\n<p><em>Lyle Bunn is a digital signage analyst, consultant and educator based in Brighton, Ont. For more information, visit <a title=\"www.lylebunn.com\" href=\"http:\/\/www.lylebunn.com\" target=\"_blank\" rel=\"noopener\">www.lylebunn.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The year ahead will likely be marked by some of the biggest changes the digital signage industry has seen, which will be driven by three key elements: customer-centric communications, the convergence of engagement platforms and the success of \u2018owned media.\u2019<\/p>\n","protected":false},"author":1,"featured_media":20825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,65],"tags":[551,552,181,553,555],"class_list":["post-20823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-digital-signage","category-trends","tag-applications","tag-digital-signage-expo","tag-installation","tag-lyle-bunn","tag-revenue","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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