{"id":17194,"date":"2014-10-28T11:27:53","date_gmt":"2014-10-28T15:27:53","guid":{"rendered":"http:\/\/www.signmedia.ca\/?p=17194"},"modified":"2014-10-28T11:27:53","modified_gmt":"2014-10-28T15:27:53","slug":"wide-format-graphics-clearing-the-air","status":"publish","type":"post","link":"https:\/\/www.signmedia.ca\/wide-format-graphics-clearing-the-air\/","title":{"rendered":"Wide-format Graphics: Clearing the air"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.signmedia.ca\/wp-content\/uploads\/2014\/10\/northern-edit.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-17251 \" src=\"http:\/\/www.signmedia.ca\/wp-content\/uploads\/2014\/10\/northern-edit.jpg\" alt=\"northern edit\" width=\"239\" height=\"319\" \/><\/a>By Peter Saunders<br \/>\n<\/strong>Earlier this year, Northern Flags\u2014a European supplier of fabric-based point-of-purchase (POP) displays, banners and flags\u2014completed the printing, treatment and installation of a 20 x 10-m (65.6 x 32.8-ft) banner that reportedly purifies the air surrounding it.<\/p>\n<p>The banner was the culmination of 15 months\u2019 development work with England\u2019s University of Sheffield, where it was unveiled on an outer, road-facing wall of the Alfred Denny Building. It was printed using dye sublimation techniques on a specially selected fabric with a surface that allows the absorption of detrimental catalytic chemicals. Specifically, the banner contains microscopic particles of titanium dioxide that react when they come in contact under sunlight with airborne nitrogen oxide pollutants within the atmosphere, \u2018eating\u2019 them to purify the air.<\/p>\n<p>The pioneering catalytic technology\u2014particularly suitable for Sheffield, which exceeds safe limits for nitric oxide\u2014was developed by the university\u2019s pro-vice chancellor for the faculty of science, Tony Ryan, and the banner displayed a poem titled \u2018In Praise of Air\u2019 by Simon Armitage, a bestselling author and the university\u2019s professor of poetry. It can reportedly absorb 20 cars\u2019 worth of pollution every day.<\/p>\n<p>\u201cThis now gives us the opportunity to work with our clients to roll out the treatment on their outdoor marketing banners,\u201d says Iain Clasper, managing director of Northern Flags, which operates production lines in France, Holland, Poland and Thailand. \u201cIt\u2019s a great innovation that will allow clients to clean the air around buildings.\u201d<\/p>\n<p>The university reports the technology could be applied to clothing, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, Northern Flags\u2014a European supplier of fabric-based point-of-purchase (POP) displays, banners and flags\u2014completed the printing, treatment and installation of a 20 x 10-m (65.6 x 32.8-ft) banner that reportedly purifies the air surrounding it.  <\/p>\n","protected":false},"author":1,"featured_media":17197,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,7,37,85,78,63,53,38],"tags":[246,247,248,240,188],"class_list":["post-17194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-point-of-purchase-pop-displays","category-wide-format-printed-graphics","category-printing-software","category-banners","category-case-studies","category-specialty-inks-wide-format-printed-graphics","category-wall-graphics","tag-banner","tag-environmentally-friendly","tag-fabric-printing","tag-point-of-purchase-displays","tag-printing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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