Tag Archives: science

Tech expert Farrokh Mansouri to lead COMMB’s data science

The Canadian Out of Home Marketing and Measurement Bureau (COMMB) has expanded its framework of technological and analytical expertise with the hiring of Farrokh Mansouri as head of data science. Reporting directly to bureau president Amanda Dorenberg, Mansouri will be responsible for developing data-driven out-of-home (OOH) measurement approaches to better inform members’ marketing decisions. Specifically,…

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