Tag Archives: provider

Vistar releases reach and frequency planning capabilities for DOOH

Vistar Media, a global provider of software for digital out-of-home (DOOH), has launched reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP)…

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