Concurrent with the rise of digital signage as a communications medium, the ‘Internet of Things’ (IoT) has gone mainstream as a technological approach. Annual worldwide revenues for vendors of complete IoT hardware and software systems are expected to exceed US$470 billion by 2020.
When speaking to someone they have never met before, people tend to adjust their choice of words, their tone and even their choice of topics based on the perceived mood, level of interest, patience and age of that person. Often, such traits are immediately perceptible and they function as cues to inform how best to proceed with spoken communications.
The ‘Mirage At Metropolis’ was a project specially developed in 2016 for British Columbia’s largest shopping mall, Metropolis at Metrotown. The four-storey complex in Burnaby, B.C., hosted a 360-degree audiovisual (AV) immersive experience in its main atrium, combining colourful, animated digital projection-mapped content with a mirrored floor and ceiling to create the illusion of infinity and greatly amplifying the visuals.
When one hears the term ‘digital signage,’ the first thing that comes to mind is the technology—or, more specifically, the hardware—behind such mainstream applications as menu boards and video walls. Technology, however, is just the means to an experience; it is not an experience in itself.
Digi International, which provides Internet of Things (IoT) products and services for digital signage and interactive kiosks, has appointed Gokul Hemmady chief financial officer (CFO), senior vice-president (SVP) and treasurer. He succeeds Michael C. Goergen.
Siggraph, an annual educational event showcasing computer graphics and interactive applications, is coming to Vancouver this summer with juried selections of emerging technologies, including some with implications for digital signage.
Digital signage hardware, software and network service provider Stratacache has appointed Mark Mayfield vice-president (VP) of its new formed transportation division, which will serve the airport, airline and ground transportation markets.
Spectrio, which uses digital signage for in-store marketing systems, has appointed Ron Merritt chief revenue officer (CRO). He succeeds Greg Duss, who has transitioned to vice-president (VP) of national accounts.
Digital signage may seem like a magical technology, but it is only as effective as the content it displays, whether its purpose is to convey information, incite curiosity or inspire an emotional response.