Tag Archives: digital signage

How to launch a network

Signs sure are not what they used to be. People have been creating signs since the days of drawings on cave walls and, for many, many generations, this medium of information-sharing did not change much. The messages on signs throughout most of human history have been permanent, fixed, and static.

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Improving logistics with IoT devices

Concurrent with the rise of digital signage as a communications medium, the ‘Internet of Things’ (IoT) has gone mainstream as a technological approach. Annual worldwide revenues for vendors of complete IoT hardware and software systems are expected to exceed US$470 billion by 2020.

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The importance of audience measurement

When speaking to someone they have never met before, people tend to adjust their choice of words, their tone and even their choice of topics based on the perceived mood, level of interest, patience and age of that person. Often, such traits are immediately perceptible and they function as cues to inform how best to proceed with spoken communications.

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Projection mapping: Creating the Mirage at Metropolis

The ‘Mirage At Metropolis’ was a project specially developed in 2016 for British Columbia’s largest shopping mall, Metropolis at Metrotown. The four-storey complex in Burnaby, B.C., hosted a 360-degree audiovisual (AV) immersive experience in its main atrium, combining colourful, animated digital projection-mapped content with a mirrored floor and ceiling to create the illusion of infinity and greatly amplifying the visuals.

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