When on an airplane, passengers are asked to pay attention to the pre-flight safety demonstration, which includes the location of the emergency exits—with illuminated pathways showing the way down the aisle. This demonstrates just how important floor-level signage is for safety and wayfinding in public environments, but floor graphics can also be used for stunning interior decor in hotels and restaurants, temporary displays for events, or as incredibly effective advertising methods in exhibition venues and retail spaces.
In fact, retailers are becoming increasingly aware that their potential customers’ attention is being drawn away from the wares on the shelves and towards their phones. A phone is an essential item for many shoppers, whether to compare prices, check a store’s location, download coupons, or find a place to stop for lunch. As a result, messages of all kinds need to be displayed where phone-users can see them—on the ground. Floor decals can also be added to a list of must-have advertising graphics, from exterior signage to point-of-sale (POS) to shelf-edge displays. It is all part of achieving a complete brand identity, delivering a well-rounded shopping experience, and managing the customer’s journey through the door and towards the cash register.
Watch for Steve Yarbrough’s feature story, which discusses strategies for creating outstanding floor graphics, in the February issue of Sign Media Canada.