Record set for Canada’s longest horizontal digital screen

June 26, 2017

[1]Astral Out-of-Home has introduced Canada’s longest horizontal full-motion digital display—measuring more than 7.9 m (26 ft) high and 57.3 (188 ft) long—atop the former Hard Rock Café in downtown Toronto, facing Yonge-Dundas Square.

Engineered by Media Resources International (MRI) in Oakville, Ont., the light-emitting diode (LED) billboard ‘wraps’ around the corner of Yonge Street and Dundas Square, one of the busiest intersections in the city. It replaces a series of Cieslok Media’s static and digital sign faces along the roof of the vacant building, which is being redeveloped as a Shoppers Drug Mart.

“This digital wrap represents a major addition to our portfolio,” says Karine Moses, president of Astral, which acquired Cieslok earlier this year. “The sheer scale of the screen, which synchronizes full-motion video with a dedicated static face, provides flexibility for advertisers to deliver a powerful story and bring their brands to life.”

More information about how the screen was fabricated and installed will appear in an upcoming issue of Sign Media Canada.

 

Endnotes:
  1. [Image]: https://www.signmedia.ca/wp-content/uploads/2017/06/20170605_083809-copy-e1497981436708.jpg
  2. https://www.signmedia.ca/wp-content/uploads/2017/06/20170605_090457.mp4: https://www.signmedia.ca/wp-content/uploads/2017/06/20170605_090457.mp4

Source URL: https://www.signmedia.ca/record-set-for-canadas-largest-single-digital-screen/