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Special Report: Wide-format Graphics Unleashing the Opportunity of Photo courtesy Taylor Group Trade Show Graphics The right choice of materials, finishes and effects can yield an eye-catching display. By Ed McCarron F rom technical conferences to retail exhibitions and beyond, there are trade shows to address just about every industry and topic. Within the hectic trade show environment, hundreds of organizations are clamouring for the spotlight. As such, sign shops that can build the most eye-catching, compelling and innovative graphics and displays will achieve the greatest success serving this market. One of the keys is being aware of new and improved wide-format printing software, hardware, inks and substrates. The sheer range of choices can become overwhelming, however, and it is important not only to be open to trying out new products, but also to understand how to balance components with each other. Approaching the market Trade show graphics use a wide variety of media for everything from tabletop displays to banner stands to hanging signs to entire printed booths. As with other wide-format printing applications, there are 48 February 2015 SM_Feb_2015.indd 48 SIGN MEDIA CANADA 2015-01-23 8:42 AM