To view this page ensure that Adobe Flash Player version
11.1.0 or greater is installed.
Special Report: Wide-format Graphics
Unleashing the Opportunity of
Photo courtesy Taylor Group
Trade Show Graphics
The right choice of
materials, ﬁnishes and
effects can yield an
By Ed McCarron
F rom technical conferences to retail exhibitions and beyond,
there are trade shows to address just about every industry
and topic. Within the hectic trade show environment,
hundreds of organizations are clamouring for the spotlight.
As such, sign shops that can build the most eye-catching, compelling
and innovative graphics and displays will achieve the greatest success
serving this market.
One of the keys is being aware of new and improved wide-format
printing software, hardware, inks and substrates. The sheer range of
choices can become overwhelming, however, and it is important not
only to be open to trying out new products, but also to understand how
to balance components with each other.
Approaching the market
Trade show graphics use a wide variety of media for everything from
tabletop displays to banner stands to hanging signs to entire printed
booths. As with other wide-format printing applications, there are
48 February 2015
SIGN MEDIA CANADA
2015-01-23 8:42 AM