June 5, 2019
The DPAA held its second annual Video Everywhere Canada Summit at The Rec Room in Toronto.
More than 400 attendees listened to media and digital out-of-home (DOOH) professionals spoke on a variety of topics such as geo-fencing, the future of DOOH advertising, multi-screen engagement, mobile/location data, and case studies illustrating the impact out-of-home (OOH) advertising has on consumer behaviour.
Some of the companies and panel discussions included:
Between presentations, digital signage company Adomni was highlighted for its programmatic DOOH campaign for Kylie Jenner’s skin care product launch. With a scale of 1100 cities in the U.S., the campaign set the precedent for being the largest of its kind. 
Speakers also discussed contextualizing advertisements (although it maybe more time consuming) and how it can better resonate with the intended audience.
Further, the newly appointed member of the DPAA board of directors Cameron Milne, general manager of Pattison Outdoor Advertising was present at the event and participated in one of the panel discussions.
Source URL: https://www.signmedia.ca/dpaa-hosts-second-video-everywhere-summit/
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