The movement in this clip is only a simulation of the visual experience of walking past the poster. Video courtesy RabbitHoles Media and Paramount Vantage.
RabbitHoles Media, which produces three-dimensional (3-D) motion posters in Gatineau, Que., recently created 10 theatre lobby posters for the Paramount Vantage film How She Move, which was produced in Toronto and released nationwide on January 25, 2008.
The company's pulse laser printing system embeds 3-D images into a two-dimensional (2-D) film surface, creating posters that appear to move as people walk past them. The posters are viewable without the use of eyewear or projective technology.
The company's chief executive officer (CEO), Todd Allan, has a directing background. Operating from an office in Los Angeles, Calif., he shot the content for the How She Move posters using a motion control system and a Vision Research Phantom ultra high-speed digital camera.
The posters were displayed in theatres in New York City, N.Y., Los Angeles and San Francisco, Calif., within kiosks produced by Paramount. The kiosks provided the necessary light for properly illuminating the posters, which were mounted in suspended frames to highlight the ultra-thin nature of the technology.
More information about RabbitHoles Media and its 3-D motion posters will appear in a future issue of Sign Media Canada.
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A set of 54 symbols, developed in part by the Society for Environmental Graphic Design (SEGD), has been introduced to provide a comprehensive, international standard system for wayfinding signs in hospitals and other health-care facilities.
The massive signage assets along the façade of the property formerly known as Toronto Life Square have joined the national portfolio of out-of-home (OOH) ad agency Clear Channel Outdoor.
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