'Magic mirror’surprises Mississauga shoppers
Photo courtesy DDB Canada
Toronto-based ad agency DDB Canada recently configured a fitting room mirror in Mississauga, Ont., to display attractive firemen through a variation of 'augmented reality’technology. The out-of-home (OOH) advertising effort was part of the 'Styled to Surprise’campaign for Pennington's, a women's fashion retailer.
Fiat 500 named wrapping car of the year
As 2011 comes to a close, the Fiat 500 has already been named 'car of the year’for vehicle graphics installations in 2012.
Eventscape honoured for fabric graphics
Toronto-based Eventscape has won an Outstanding Achievement Award from the Industrial Fabrics Association International (IFAI) for building the fabric-based Discovery Place project.
LED developer names new COO
Frank Tillner has been appointed chief operating officer (COO) of Osram Opto Semiconductors, succeeding Elke Eckstein and taking over responsibility for the company's light-emitting diode (LED) and chip production plants.
Digital signage goes 3-D, without glasses
Montreal-based software developer X2O Media has partnered with autostereoscopic visual display designer Exceptional 3D to develop an integrated content management system (CMS) for glasses-free three-dimensional (3-D) digital signage.