Instructional & Resources

  • How to advertise your way out of business

    By John Baylis Too many companies today are advertising their way out of business with low-quality signage. Unfortunately, their owners do not seem to realize the highly negative impact such signs can cause. A recent, large-scale study conducted by James J. Kellaris, the Gemini chair of signage and visual marketing...

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  • Digital Signage: Choosing the right LED display

    The light-emitting diode (LED) display industry is converging today toward tighter pixel pitches in the interest of achieving greater resolution, such that 20-, 28- and 34-mm (0.8-, 1.1- and 1.3-in.) pitches now seem much less appealing than in the past. After all, a business owner looking for a sign...

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  • Digital Signage: Outdoor options for scalability and connectivity

    As digital signage technology choices have increased and overall costs have decreased, the numbers of commercial deployments of indoor advertising-based and informational data networks have exploded, to the point where it is almost impossible not to encounter or reference some type of large-format digital screen on a daily basis....

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  • Illuminated Signage: Regulatory issues for LED retrofits

    There are many business opportunities in Canada’s sign industry today to retrofit older electric signs with new light-emitting diode (LED) illumination systems. While these systems may be much easier to install than their fluorescent and neon predecessors, it is important to keep in mind a revamped sign in the...

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  • How signmakers can use cloud services to improve operations

    Even in a buoyant market, running a signmaking business of any size comes with challenges. Among the constant reminders of this are customers’ expectations to have their jobs produced faster and more cheaply than ever before. Another is the uncertainty of predicting what level and type of work will...

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  • Digital Signage: Connectivity for content delivery

    Connectivity is the ‘unsung hero’ of digital signage, enabling what many assume are the inherent benefits of the medium, delivering the right message at the right time, in the right location, to the right audience. On-screen content, media delivery, file forwarding and system monitoring all depend on taking a...

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  • Wide-format Graphics: The advantages of UV-LED curing

    The wide-format printing sector is familiar by now with ultraviolet (UV) curing, which has allowed compatible inks to be instantly polymerized during the printing process, rather than rely on more traditional solvent-based inks, which must be allowed to dry and off-gas after printing. More recently, however, another game-changer for...

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  • Astral plans 40 4K digital TTC shelters

    Astral Out-of-Home announced it will deploy 40 digital signs at Toronto Transit Commission (TTC) shelters by December. The network will reportedly be Canada’s first to display advertising campaigns in ‘4K’ ultra-high-definition (UHD) resolution.

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